Talk Videos from Product, Growth, & Innovation Summit 2020

As the Managing Director for Home and Consumer Services clients, Jay leads teams that partner with primarily Fortune 200 companies and their agencies to create joint business plans focused on three business objectives; increasing performance on all Google media platforms,​ driving lead generation, and increasing sales, profitably. Prior to this role, Jay oversaw Google’s International Growth Team for America’s. In this role, Jay’s team partners with Google’s large customers in the Americas to expand into Global markets leveraging key insights and data around user behavior to localize and optimize expansion efforts. Jay also oversaw the Tech B2B sales vertical and a portion of Google’s retail portfolio in the Southeast, primarily with Big Box retailers. During that time Google was beginning to understand the relationship between online activities and in-store visits, something now referred to as online-to-store and key to any brick and mortar retailers strategy. Jay helped pioneer this early work. In October of 2006 Jay joined Google to lead efforts in the newly formed ​Google ​Audio division -- Google’s foray into the terrestrial radio business alongside the Print and TV initiatives. As this business sunset he moved into the retail practice.

Passionate thought leader focused on digital consulting through insights and storytelling to create breakthrough, innovative digital strategies for companies. My main focus is to lead a team that are mindset shifters and industry shapers.

International Business graduate with a Master degree by IE Business School in International Marketing Management and Executive education graduate from Harvard Business School of Management, Kellogg School of Management and The Wharton School.

As the Director of Google’s Performance business, I partner with business leaders across industries who are asking a version of the same question: “how can marketing help my business quantifiably achieve its growth goals?” And as a lifelong student of both offline and online Performance Marketing, I am most energized taking a growth mindset and rapidly experimenting with highly responsive, machine-learning based, audience-specific strategies to help them answer that question.

I’m the proud leader of an amazing team of marketing practitioners and strategists who have a science-like obsession with cracking open the concrete value of marketing for our partners. Digital isn’t my “first language” and I often pull from my experience in offline media (print, direct mail, etc.) to show how Performance Marketing has evolved and continues to evolve as the marketing landscape gets more competitive.

My passion is rooted in two things. First is my team. I believe my #1 job is to help them realize their personal and professional goals -- “paying forward” many of the great leaders I have worked with over the years. Second is the experience I had helping my father’s business weather the 2008 downturn using performance marketing strategies on Google. Seeing what a huge difference marketing had in the life of his business and employees made the impact of what we do real to me.