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Shanee Ben-Zur

Head of Marketing, Media, & Growth в Crunchbase

I’m a CMO who loves bringing together the power of brand storytelling
with the efficiency and scale of growth marketing.
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1 мероприятие
1 видеозапись
24 минуты контента
43 зрителя
I’m a CMO who loves bringing together the power of brand storytelling with the efficiency and scale of growth marketing.

I specialize in helping well-known B2C2B brands grow both their self-serve subscription and direct sales channels.

I’m a passionate leader who rallies teams behind a shared vision for how the marketing organization can shape and impact a brand with customers and employees.
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More about me:

Most CMOs specialize in either B2B OR B2C products. I've done both ✌️

Thanks to my experience marketing products in B2B (Salesforce), B2C (PlayStation), and B2C2B (Dropbox, Crunchbase, NVIDIA), I've learned how marketing succeeds in both the consumer and enterprise worlds. I enjoy crafting a message for CIO's just as much as I do, for e-sports gamers.
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Most CMOs specialize in either self serve OR direct sales go to market motions.

I've done both of those. Hey, I've even done channel! ✌️+ 👆.

There's something gratifying about unlocking the scale and speed that only self serve growth marketing can provide. But it's also fulfilling to build a demand generation and sales enablement engine that keeps sales teams busier than they've ever been.
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I feel extremely lucky to have experienced these very different worlds. And even luckier that in my current role, leading the marketing & growth team at Crunchbase, I get to learn new lessons from an amazing group of people who have unique experiences and ideas to share.
Последний доклад спикера
Продолжительность 24:24
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Видео

Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

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Shanee Ben-Zur
Head of Marketing, Media, & Growth в Crunchbase
+ 3 докладчика
  • Видео
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Global Growth Marketing Conference 2019
10 декабря 2019, San Francisco, CA, USA
Global Growth Marketing Conference 2019
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Global Growth Marketing Conference 2019
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Global Growth Marketing Conference 2019
Видео
Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

Shanee Ben-Zur в докладах

Shanee Ben-Zur
Head of Marketing, Media, & Growth в Crunchbase
+ 3 докладчика
Доступно
В корзине
1 497 ₽
1 497 ₽
$25
$25
€ 27
€ 27
A$39
A$39
£23
£23
C$35
C$35

Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

Доступно
В корзине
1 497 ₽
1 497 ₽
$25
$25
€ 27
€ 27
A$39
A$39
£23
£23
C$35
C$35
Запросить Q&A
Выступал на мероприятиях вместе с
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Brian Kotlyar

Director, Demand Generation & Growth Marketing в Intercom
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Varun Kohli

Head of Strategic Marketing в Symantec
Shanee Ben-Zur присутствует на записях этого мероприятия
Shanee Ben-Zur в "Global Growth Marketing Conference 2019"
Доступно
В корзине
7 720 ₽
7 720 ₽
$129
$129
€ 137
€ 137
A$201
A$201
£118
£118
C$180
C$180
10-11 декабря 2019
San Francisco, CA
43
2,46 K
ai, conversion, customer analytics, data analysis, growth experiments, lifecycle marketing, product, purchase, retaining, storytelling, user psychology
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