Jason Barbato

Growth Strategist в IBM

Jason has spent the last three years building out and scaling the
growth hacking discipline at IBM, along with running several winning,

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#analytics #attention #blog #culture #entrepreneurship #evangelicalism #experiment #google #google analytics #google search

Jason has spent the last three years building out and scaling the growth hacking discipline at IBM, along with running several winning, multi-million dollar experiments within IBM product experiences. He has been an data-driven marketer working with startups, SMBs, and enterprises for over a decade.
At IBM, Jason was one of the first growth hackers hired when the company began to explore the daunting task of incorporating growth at one of the largest and oldest technology companies in the world. From a team that began with two growth hackers, IBM has seen growth as a concept expand and scale into a discipline now in daily use by over 20 product and functional teams, and 150+ practitioners. Between partnering with forward-thinking teams to run experiments, constant internal and external evangelism, and working to build an agile and flexible growth hacking technology stack, Jason is one of IBM's true pioneers and advocates for growth hacking.

Before IBM, Jason spent 10 years in digital marketing, taking an analytical, inbound approach to transforming and growing brands and businesses ranging from startup to enterprise; as an internal expert, agency lead, freelancer, and consultant. He is based in New York and he and his wife have five children...all under 10 years old!

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