northstar metric, target customer, advertising, advertising channel, algorithm, analytics, art, automation, b2b and b2c marketing, behavior, brain, brand, business-to-business, car, cloud computing, computer keyboard, concept, cost per action, customer relationship management, database, decision-making, engineering, experiment, facebook, feeling, g suite, google, growth hacking, human, inventory, landing page, learning, leverage (finance), machine learning, marketing channel, mind, mobile security, online advertising, pattern recognition, real-time computing, reality, revenue, sales, science, search engine optimization, self-driving car, siri, space, successful, time, today (american tv program)