17:40
Is MarTech = Marketing vs.Technology?
-
Видео
-
Аудио
-
Тезисы
-
Видео
-
Аудио
- Описание
- Расшифровка
- Обсуждение
О докладе
Many marketers find the MarTech landscape like a maze, confusing, and overly complicated. Technology is fast evolving and businesses are investing continuously in deploying, training and using the latest MarTech platforms so that they don’t feel left behind. This technology overdose has meant that marketers are spending more time learning tools and platforms than focusing on their core goals – attracting and retaining customers. In this session, Aditya Dhruva, CEO of Factoreal, will discuss how it makes sense to take a step back and "Keep Things Simple".
00:05 Introduction
01:00 Chief MarTech landscape
02:08 Where does the explosion of vendors come from?
03:12 Amount of time spent across various channels
04:00 Inability to measure digital performance and solution
05:17 Journey towards simplicity
06:10 Understand your customers
08:33 Simplify your marketing stack
12:55 Spend effort where it matters most
14:38 Automation
16:47 Conclusion
О спикере
Aditya Dhruva is the CEO of Factoreal, and has 20+ years of rich industry & entrepreneurial experience across Telecom and Enterprise products. Prior to Factoreal, Aditya was the CTO of Comviva Technologies, a global leader in mobility solutions. Before this, he has held various positions at Cisco and Nokia (ex. Nokia Siemens Networks). Factoreal aims to simplify the marketing technology stack and bring affordable automation to all. Factoreal enables small and medium businesses to manage all of their marketing needs on a single platform so that they can focus more on getting things done than learning and managing multiple tools
Перейти в профильВходит в подписку
Good afternoon, folks. I know if we have running a few minutes late. So, I don't want to essentially take a lot more of your time and then it into a lunch break. So, let's get started like been introduced. Me Aditya seal four. Factorial, and also, at the moment, handling, the city of function within Camilla be. There isn't a part of a $5000000 tech Mahindra group, what does technology mean to marketing? And has, actually the TxTag gone further away from the market is and become more, and more complex from a technology perspective that we are spending more time, managing the
stack, the other than actually managing a marketing strategies and plans. Right? So Let me go on to the first flight to how many of you recognize what this chart is all about? Any guesses. Exactly. So this is the chief marketing technology landscape the window landscape. So right from 2011, to 2018, 19, there has been an explosion of vendors in the market space. Do you know how many vendors are there today in Mattituck? Set the chief Mark a cat sleep, sounds 7000 Windows today in the marketing space, right across various different
categories. Like CD, please put lead, generation CRM Automation, and so on. And also, you will also find some of the windows are repeating themselves across the different categories, but that's still a huge landscape for you to actually understand and choose the right when do
Купить этот доклад
Access to all the recordings of the event
Подписка «Full access to the library + one upcoming event»
All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)