23:52
Machine Learning-Based Marketing Automation
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Видео
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Аудио
- Описание
- Расшифровка
- Обсуждение
О докладе
00:04 Introduction
02:58 Agenda
03:29 Lyft today
08:06 What is Symphony?
09:50 Symphony architecture and components
11:58 Attribution
16:55 Bidders translate budgets into bids for partners
19:16 Results
20:38 How to think about marketing investment
22:31 Key takeaways
О спикере
Входит в подписку
Hello everyone. It's great to be here alongside fellow growth marketing practitioners and enthusiasts and share a little story of what we've built at Lyft. Thank you for the B2C Growth and Innovation Virtual Summit. For sort of having me here today. In todays talk I'll be sort of going over why and how Lyft build its machine learning based marketing automation platform I'll start with a little bit about me I have some of a decade of experience working at companies of different started
career at Hitachi. Then moved on to gaming with Kikxeye which has one of the top grossing games on Facebook then jumped into communications with my stint at TextNow what I would have had the growth engineering work and then now I lead the marketing automation team at Lyft. It's been a phenomenal ride. I have learned a lot from fellow growth professionals. And some of the expertise that I've gained over the time with factors, like business intelligence, funnel optimization, attribution, lifetime value
retention and resurrection of users. And how does one invest in the right marketing technology stacks? You can follow me on LinkedIn on Twitter @asampat
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