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Beth Murphy
Global Head of Acquisition в Amazon Music
+ 2 докладчика
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B2C Growth and Innovation Virtual Summit
30 апреля 2020, Онлайн, USA
B2C Growth and Innovation Virtual Summit
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B2C Growth and Innovation Virtual Summit
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B2C Executive Growth Panel: Driving Acquisition in The Age of COVID-19 Across All Channels
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00:04 Introduction

04:10 What has changed due to COVID-19?

11:32 CPM changes in different channels

13:02 Remote management and retention

17:40 Content distribution

21:42 Type of content during the pandemic

27:32 Live streaming

28:59 Helpful tips

О спикерах

Beth Murphy
Global Head of Acquisition в Amazon Music
Adam Lovallo
Co-Founder в Grow.co
Katelyn Watson
VP of Marketing в Nurx

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Hello, everyone, make sure and say that you can hear us in chat, I want to make sure we're coming across loud and clear. We have an amazing panel lined up for you right now. I'm just going to hand it over to Mr. Adam Livalo from Grow.co and he's going to introduce the panelists Adam take it away by Hi everybody happy to be here. You know what? I mean? Just such an awful job. I'll let you two introduce yourselves. So, I'm almost like a conference guy and have a newsletter Pro.co, we got a bunch of questions and I think in general 3 introductions the gist of it says talking about

acquisition marketing but in the context of covid pandemic world, so what things have changed but things haven't been stopping. So Beth, would you kick off you intro please? Sure yeah, so hi I'm Beth Murphy, I am at Amazon music where I head up Global acquisition, so that includes everything that drives our top-line numbers. And before that I was at iHeartRadio as the SVP of marketing and I was also that CMO of Deezer music streaming service before that. So I've been in that music streaming space for quite a bit before the Silicon Valley and B2C

For clarifying purposes Amazon music. That's a pretty heavy like native app sort of situation though other client applications and streaming web stuff or is it mostly like a mobile app deal It's mostly voice, because it's a very common use for smart speakers in the home in addition to mobile first and then web so it's pretty cross-platform or you can also listen to it across a lot of devices similar to most music streaming services integrated than a lot of it, you know Hardware devices whether it's like your Roku device or Fire TV, so you can listen to Amazon music and lots of other places

as well. Hi everyone. I'm VP of marketing at Nurx which is a

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Beth Murphy
Adam Lovallo
Katelyn Watson