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B2B SaaS Growth Panel: Your Blueprint for Hitting Incredible Growth Numbers in a Post COVID-19
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- Описание
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О докладе
00:21 Introduction of the speakers
02:50 Change in B2B marketing after the pandemic
07:36 Specific strategies post COVID-19
13:05 Change in growth marketing teams
16:59 Combining channels for ROI
19:08 Challenges in remote team management
24:15 Practices for sharing marketing initiatives
27:55 Working with agencies for B2B
32:13 Tactics to retain new users
39:45 To wrap up
О спикерах
Award-winning Head of Growth and Growth Advisor with 15+ years in growth strategies, growth marketing, digital marketing, product-led growth, management consulting, connecting Product and Marketing teams at early-stage startups and large corporations like Slack, Google, Gucci, Deloitte Consulting, A.T. Kearney. Advisory board member, angel investor, growth advisor for early-stage startups
Перейти в профильI help SaaS companies and startups accelerate their growth. Currently, I consult with and advise companies (see below for names) to help them scale and grow rapidly using proprietary strategy frameworks and growth marketing playbooks. Previously, I was the VP of Growth at Thinkific, helping them grow from product-market fit to a multi-million dollar company (20X growth) in less than two years. Before that I helped Lemonstand (now acquired by Mailchimp) grow 4X in a year.
Перейти в профильI am passionate about helping individuals and businesses grow and succeed. I design and deliver global content strategies, tactics, and channel distribution plans for billion-dollar brands, startups, small/midsized, and large enterprise businesses across various consumer (B2C) and business (B2B) spaces. I have an entrepreneurial background and built two businesses from start-up to generate six- and seven-figure sales annually. Through the establishment of a permanent and ongoing presence in social media, I helped brands increase affinity and awareness among their consumer base and work to differentiate them from competitors. Brands who are set up for success in new media also benefit from improved levels of customer service and the ability to leverage crowd-sourced ideas.
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Alright. Hello. How are you? Welcome to the next panel on B2B Growth. Thank you all for joining us today. My name is Sid and I'm going to be your host for today. If you can hear this music The Eye of The Tiger put a thumbs up and let us know what topics do you want to hear from us today? About yourself as well just to let me know what to talk about it said and I mean I've been involved with GMC for over a year now, spoke in the conference last year and
I'm going to actually let them introduce themselves while you introduce yourself in the chat. Let's kick it off with Holly. I got real excited to be part of the panel. I currently do Growth Consulting with B2B companies mostly in a product-led space. Connecting acquisition and retention and monetization. Previously. I was a Heaf of Digital Marketing at Slack and also worked at Google B2B and Google Store as the first growth person. Awesome. Next is Sophia. Really excited to be here, hard to follow Holly. I'm a Growth Consultant here in the Bay Area focused on B2B companies.
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