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The Future of B2B Content & What Marketing Professionals Need To Do Now To Survive the Crisis
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- Описание
- Расшифровка
- Обсуждение
О докладе
00:05 Introduction
07:00 Think of all your content
08:01 The third stage of content marketing
09:40 Revisit your content tilt
15:46 Prepare multiple lines of revenue
20:12 Content energy
22:47 Reimagine your E-newsletter
25:54 Steal talent
28:12 Steal audience
30:22 Prepare now for the asset sale
34:29 Corona marketing summary
35:45 Q&A
О спикерах
Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of "Five Must-Read Business Books of 2013" by Fortune Magazine.
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And we're live. Hello everybody. I'm Derric Haynie one of the hosts for this event. I'm so excited to be alongside. Joe Pulizzi Joe. How's it going? Can you hear me? All right. Thank you for having me. How you doing today? Doing great. Awesome and everybody and chat. Oh gosh 1 seconds. Cancel my own background noise cuz I had my troubles in another window watching the other session to make sure that it ended properly. I want to make sure you guys just got pulled in from the last session over to hear say hi and chat to Joe as we get started and I want to tell you guys a little bit
about the man in front of me the founder of Content Marketing Institute, content marketing world. I have to have one of his books or how many books do believe it or not 7. Number 5 in your hand. I love it. I got this one signed from you randomly in you at your conference. I caught you and said hey, can you hack gold pin? That's a match like everything is absolutely Legend says here and chat if you guys don't know who Joe Pulizzi is he's an Amazon best-selling author of killer marketing content Inc. And epic content
marketing which is named a must-read Business book by Fortune Magazine, and I'm telling you right now you need at least one of those books. Not all of his books on your shelf. It will make you a better marketer. It will make you a better CEO. It will get you better align with how to use content in your business. It's just a no-brainer and these are like some of the best reads that I've had when it comes to marketing business and of course content marketing Joe's founded three companies including Content Marketing Institute and has launched dozens of events including Content Marketing World,
which is one of the best events to go to especially if you're a marketer, especially if you're content Market, of course in 2014 who received the Lifetime Achievement Award by the Content Council his podcast Series this old marketing with Robert Rose and generated millions of downloads
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Bonus Content (Previous & Current Growth Marketing Video Tutorials)