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О докладе
00:01 Introduction
00:30 Key takeaways
01:08 About Anand Karasi
01:34 About Cynthia Hsieh
01:56 State of marketing and intent data
02:30 Goes beyond today’s 3rd party intent data
04:29 Convert information into budgets
05:36 Example budgets - New Relic
07:50 Pilot/Eval budgets
09:06 Forecasting upcoming Pilots/Evals
10:48 Engage elements
12:46 Shortlists influencers instantly
13:49 Micro-Targeting app demo
О спикере
Входит в подписку
Hi, welcome to this virtual event. This is an Anand Karasi Founder of Budgets AI and today we will be talking about micro-targeting engagement with budget intent data. I'll be joined by Cynthia Advisor and CoFounder of EngageDirect. The key takeaways from today's presentation about budget intent data. How is this different from the other kinds of intent happening around? And how to use budgeting turn data to connect with the right executives and help marketing to build more Pipeline and then
conclude with a demo of a micro targeting app that leverages this budget intent data. Little bit about myself for I have a mixed background of product development, AI and B2B sales I've been a sales professional for Salesforce and economy, but most of my time I've been the product manager and an AI engineer currently focused on building Budgets AI. Cynthia Co-founder of EngageDirect she'll be talking more to the later half of this presentation is the season marketeer startup
advisor and has work for companies like VMware. Fortinet and others So with that, let's get started with the state of marketing and intent data. For decades marketing had
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