31:06
Taking the Road Less Traveled: Proven Shortcuts to Landing Your CMO Dream Job
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О докладе
01:00 Introduction
02:08 Knowing your strengths and your company
09:08 Being your authentic self
14:44 Masking your personality and getting stuck
19:59 Being a fit for the company and elevating yourself
28:32 Summary of the talk
О спикерах
Leader of all things marketing and sales including demand generation, marketing analytics, mid-funnel acceleration, content, brand, social, web, SEO, marketing operations, events, sales development, and closing sales. Author of Lead Generation for Dummies. Author of numerous Lynda.com courses on content strategy. Seasoned marketing speaker.
Перейти в профильLauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category. Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”
Перейти в профильI've always liked Emperor Palpatine. When you think about it, taking control of the Galactic Senate was a huge marketing coup done with perfect execution. Luckily for the marketing world in our galaxy, I’m not a fan of the dark side. And I believe in social consciousness. Though I've yet to take over an entire galaxy, I have created a high-level marketing strategy for some of the biggest names in the business – SAP, PayPal, and Verisign.
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But I think we are ready to go and welcome everyone. There was a little bit of echo but we're ready to go right now. So please take it away. Perfect. Thank you for having me back. Very excited to be here. This is going to be a great panel. We had a great early session and then Maria came in and just knocked it out of the park. So sorry to keep up the theme of that when we started thinking about this as a group about knowing what it takes to become a good CMO. A lot of the advice has trickled Down On Again things that you do to contort yourself into the CMO environment, and we
actually took it from a different path and started really looking at what are the things that you need to do to make them want you coming into it from a position of strength and power understanding yourself. And so we financial circles just this thing called KYC. Its know your client and here we're going to do a lot on know your business. KYB and KYS know your strikes and once you have that is a foundation it actually makes it easier for you to pick the right kind of CMO job instead of coming at at the other direction and saying please take me so with that Dayna Lauren, so let's kick it
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