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Aristomenis Capogeannis
Cumulus Networks
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B2B Growth and Innovation Virtual Summit
4 июня 2020, Онлайн, New York, NY, USA
B2B Growth and Innovation Virtual Summit
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B2B Growth and Innovation Virtual Summit
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Why People-Based Marketing Is the Future of Demand Generation
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О докладе

00:05 Introduction

02:45 Demand Gen 3.0

03:48 SMarketing misalignment 3.0

04:14 DG ten step

05:43 “Caught” vs “They will come”

08:01 MarTech

11:22 Asset delivery

12:43 DMU segmentation

13:20 People Based Marketing

14:37 Traditional, targeted, account, and people based marketing

15:37 Levels of engagement

16:48 DMU segmentation + engagement stage

17:09 Einstein-Rosen Bridges

18:57 The SMarketing relevance effect

20:36 Put MarTech last

22:02 Embrace PBM

22:39 MQL to AQL

23:52 From DG 1.0 to PBM summary

24:41 Final thoughts

25:51 Q&A

О спикере

Aristomenis Capogeannis
Cumulus Networks

I am an expert Marketing technologist and veteran team architect leading organizations into record growth through cohesive digital experiences across traditionally siloed Marketing and Sales activities. My focus is moving beyond the "ABM" buzzword toward actionable People Based Marketing, or "PBM". In pushing both brand preference and awareness, my cross-functional experience and passion blend into a go to market approach successfully addressing organizational pain points by managing full suite Digital Marketing teams. I am fascinated by the personalized, binge consumption model in optimizing today's web experience via homegrown solutions and blends of 3rd party Marketing technology. The tie-in between driving that experience, events, and company culture, make this an exciting time for the opportunities in pipeline acceleration today. A lot of pretty websites are nothing more than a brick wall, while a lot of ugly websites feed a surprising volume of valuable opportunities to Sales. I marry the two, and I keep improving it with a perpetual focus on lifetime Customer value. I help Sales sell through digital content and brand presence, and love doing it. I not only believe in aligning Sales and Marketing but aligning myself to fulfilling endeavors beyond employment. If you are looking for a great motorcycle route, I've got one for you. Have a great cause to share? I'll volunteer with you. Connect with me over LinkedIn to share the next great challenge with me.

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Welcome back everyone to the final segment of B2B Growth and Innovation Summit. I'm Vasyl Founder of GMC one of your co-hosts if you can see me and you can see us say hello in the chat. Let us know where you join in from and let us know if you can see us and you can hear us. We have a large International audience joining globally from over 30 countries from all over the world. Very excited to have everyone here will learn about seeing more Journey earlier how to how to re-sync your leadership playbook which is very timely during in the wake of

the most recent events right now and moving forward. We're going to get very tactical will talk about account-based marketing. We talked about demand generation, and I'm super excited to introduce Ari who currently leads demand generation and people-based marketing at Cumulus Networks. And he's on the personal mission to get rid of the buzzword account-based marketing and that he will  tell us all about people build base marketing today without further adieu Ari take it away. Thank you Vasyl feeling fantastic to be here in my room with the

laptop propped up on my bed. These are different times. Hello everyone I am Aristomenis Capogeannis were here to talk about people based marketing what I referred to as pipeline acceleration via relevance. Before diving in I really wanted to touch on one. I'm very thankful. The GMC is donating to Black Lives Matter 50% of all the the tickets for this event. These are crazy times are in as much as I have trouble trouble processing a lot of it. I think it's important that any of us with any sort of platform get out there get the word out for people to

act on it and educate. There's no such thing as racist and not racist there's racist and anti-racist I encourage you all use your platforms to act in that

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Доступ к видеозаписи доклада «Why People-Based Marketing Is the Future of Demand Generation»
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