31:58
How to Win Customers & Influence Engagement with B2B Messaging
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О докладе
00:05 Introduction
03:31 What is messaging?
04:25 Common denominators of messaging
05:38 INTEGRATE method
05:51 Install multi-channel chat automation
07:59 Know your customer chat journeys
10:45 Time your live support takeover
12:43 Expect and expand off-script requests
15:08 Get opt-in for other channels
18:25 Reengage
20:39 Address persona-based personalization
25:30 Track campaign metrics
26:44 Embrace your brand
30:24 INTEGRATE method summed up
О спикере
Writer and growth marketer at a fast-growth chat marketing platform for Facebook Messenger, native web chat and SMS. I create web content, media, onboarding, about chat marketing to help businesses connect with customers through text and messaging — the best way to stay in touch today.
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Right, we are live and right into our next session. I'm just going to go straight into it. This is Virginia Nussey Director of Marketing at MobileMonkey. We are going to talk B2B messaging strategy probably a lot of live chat and how to engage and influence people through that customer Journey with the right messaging Virginia. Go ahead and take it away. Looks good. I see us and I bet it's about to go. All right. Awesome. Alright. Hey everybody, I'm Virginia and I'm a really big fan of the B2B Innovation Summit. MobileMonkey is a proud sponsor
of today's Summit on right now with everything that the world is experiencing. It's a really important. I know we're all investing in our growth whether that's like our emotional growth our growth in our community values and I think that this includes growth in our careers and our business and so to that end my presentation today is called how to win customers and influence sales with B2B messaging I were talking about specifically chat and text messaging so the strategies here or going to be your essential guide developed by MobileMonkey or B2B customers and B2B businesses like mine
probably yours. Before we get into the presentation. I just kind of figured I would share a little bit about me. I'm home too, or I mom to a modest zoo and So Cal and it's not quite Tiger King, but I probably still rocks and sticks on the Richter Scale of weird with leopard tortoise a bearded dragon a maine coon and a tank full of betta fish.
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