1:20:39
Reverse Freemium: Scaling Product from Enterprise to Pro to Free to Drive Massive Growth [PRE-RECORDED]
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О докладе
The most successful IPOs and fastest-growing private companies of the past decade all started with a freemium, self-service product. Zoom, Atlassian, Slack, Dropbox are just a few.
But building a freemium, self-service product when you already have a successful enterprise business can seem like a daunting task. There are a million questions - will it cannibalize my sales efforts? Will I lose existing clients? What mindset and skills do I need to have on the team?
The reality is that freemium and self-service can dramatically open up the top of the funnel. Your sales team won't have to waste their time on tiny deals or prospects who are just kicking the tires. And they will be able to sell more and sell faster because prospects will be better qualified.
00:05 Intro
03:12 Reverse freemium
06:08 Marketing automation
13:00 Time
16:18 PLG
17:50 Product led growth
20:33 PLG benefits
24:58 PLG basics
33:25 Transitioning to PLG: team structure
36:20 How hard can it be?
47:30 Summary of points
50:43 Making it shareable
53:40 Getting a broad audience
55:17 Projects and challenges
1:01:45 PLG product
1:05:21 Right time to contact a customer
1:09:05 Feedback
1:13:25 Tips for growing a business
О спикерах
An innovation focused and multi-disciplined business leader and general manager with a proven track record for building products and bringing them to market, while managing and mentoring high performance teams. Pragmatic, hands-on operator and an effective communicator with a cut through mindset; at the same time really good at using creative analytics to solve complex problems and develop strategic insight. Known for: Strategic clarity, Customer focus, Engineering minded, Business focused, Leadership. Specialties: Product Innovation, General Management, Product Management, Product Marketing, Business strategy, Lean startup and customer development, Agile teams and Application lifecycle Management (ALM), DevOps, Remote teams, Software as a Service (SAAS).
Перейти в профильI'm very interested in the way web-technology and streaming media are colliding. Video has already changed the way we communicate. It will change the way we sell, engage, convert and purchase - we're leading these innovations with Vidyard.
Перейти в профильLloyed Lobo is the cofounder of Boast.AI where he runs product and growth. He also chairs the annual TractionConf.io, a top rated conference by Inc, Forbes and Huffington Post that helps businesses scale. Previously, Lloyed led sales, marketing and product for several startups, and was a venture partner at Silicon Valley-based Plug and Play Ventures. Lloyed holds a B.Eng. in Software Engineering from Lakehead University
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Awesome got hundreds of people joining us. Let's give it a minute and we'll kick things off. Perfect. When I get on stage is this like a little bit of adrenaline that sharpens my mind almost in like focuses me on the topic and when I'm at home, you know, it's it just a touch of a different environment and atmosphere we are doing this and so the travel right like I need to clean out a couple of weeks ago and it was pretty big audience. And you know, I did the key now and then went and had dinner with my wife and I went for a swim and it was like, you know, I would have had
it was in Dublin. I would have had to go to Dublin which is a bit of a trip and if I would have been there for a whole week and ants mentally and physically draining very different. We have a few hundred people in let's kick this off. Hi everyone. My name is Lloyd Lobo co-founder of
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