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Drive Customer (and Business) Value During Uncertainty [LIVE]
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О докладе
B2B and B2C marketers have always worn multiple hats. Today many marketers are stretched even thinner and weathering greater uncertainty. We'll discuss how to stay nimble, do more with less, and maximize the opportunity to bring your customers greater value and grow your business. With the holidays just a few months away and rapidly changing customer behavior, now is the time to start.
00:15 Intro
02:52 US eCommerce penetration
06:11 Marketer perceptions and opportunities
09:05 Peloton
13:55 Mobile experience
19:59 Perfection is the enemy of progress
22:19 Start simple
25:15 Q&A
О спикере
As the Director of Google’s Performance business, I partner with business leaders across industries who are asking a version of the same question: “how can marketing help my business quantifiably achieve its growth goals?” And as a lifelong student of both offline and online Performance Marketing, I am most energized taking a growth mindset and rapidly experimenting with highly responsive, machine-learning based, audience-specific strategies to help them answer that question. I’m the proud leader of an amazing team of marketing practitioners and strategists who have a science-like obsession with cracking open the concrete value of marketing for our partners. Digital isn’t my “first language” and I often pull from my experience in offline media (print, direct mail, etc.) to show how Performance Marketing has evolved and continues to evolve as the marketing landscape gets more competitive. My passion is rooted in two things. First is my team. I believe my #1 job is to help them realize their personal and professional goals -- “paying forward” many of the great leaders I have worked with over the years. Second is the experience I had helping my father’s business weather the 2008 downturn using performance marketing strategies on Google. Seeing what a huge difference marketing had in the life of his business and employees made the impact of what we do real to me.
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All right, and we are live. Hello, welcome to another session of the Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. My name is Gary. CEO of the Trust Marketing Academy and one of your hosts. I am super excited to host the session titled Drive customer and business the value during uncertainty in the session. You will learn about the importance of a great mobile experience on how to leverage first-party data
effectively and why you should build for progress and also Perfection we have an accomplice speaker today Matt Drzewicki, he is the Director of Performance and Growth at Google has been since 2011 and he leads teams that partner with large advertisers in the US on how to best utilize the Google media platform and business outcomes in case you have questions, please click the ask a question button at the bottom center of your screen and then I'll be monitoring them for questions for that matter excited to have you in Think of it as something scary and you nailed the last name. Thank
you. I appreciate your practice and in focus on that has Gary said Matt Drzewicki. I'm responsible and I have the pleasure of looking after Google's performance as a growth team. My team works with mid-size to large US advertisers a Google really focusing to Gary's Point unlocking the power of our ad products for our partners and I would say good evening possibly good morning for some of you as I understand it. Look at our attendee list across the world have gone to bed and I are watching this.
Thank you again happy to be with you here virtually like you I didn't expect to be here virtually literally today, and I would say even if they'd look at the last five years. I think we all agree that
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