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What Does Growth Look Like in the Next Normal? [LIVE]
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О докладе
According to a 2009 study, it only takes 66 days to form a new habit, so it's safe to assume many recent shifts in consumer expectations and behaviors are here to stay. More than ever, marketers need to be a rip off the rearview mirror and look ahead if they want to avoid being left behind. We'll explore how to meaningfully meet and listen to your customers to make effective, compelling marketing decisions and create the path forward towards the "next normal."
00:05 Intro
03:55 Change is the law of life
05:35 The changed customer
14:13 The balanced mindset
19:05 The meaningful differentiators
24:31 Build for the next normal
25:41 Q&A
О спикере
As the Managing Director for Home and Consumer Services clients, Jay leads teams that partner with primarily Fortune 200 companies and their agencies to create joint business plans focused on three business objectives; increasing performance on all Google media platforms, driving lead generation, and increasing sales, profitably. Prior to this role, Jay oversaw Google’s International Growth Team for America’s. In this role, Jay’s team partners with Google’s large customers in the Americas to expand into Global markets leveraging key insights and data around user behavior to localize and optimize expansion efforts. Jay also oversaw the Tech B2B sales vertical and a portion of Google’s retail portfolio in the Southeast, primarily with Big Box retailers. During that time Google was beginning to understand the relationship between online activities and in-store visits, something now referred to as online-to-store and key to any brick and mortar retailers strategy. Jay helped pioneer this early work. In October of 2006 Jay joined Google to lead efforts in the newly formed Google Audio division -- Google’s foray into the terrestrial radio business alongside the Print and TV initiatives. As this business sunset he moved into the retail practice.
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Welcome back everyone to another session of Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. Our today's session will be moderated by Gary who will introduce our keynote speaker and I want to give a big shout-out to Google. Thank you for sponsoring Product Growth and Innovation Summit and I cannot wait to hear what I what does growth but look like in the next normal Gary. Please take it away. My name is Gary, CEO of Trust Marketing Academy. Super excited about this
session titled what is growth look like in the next normal and in this session, you'll learn about our customer and consumer preferences are changing you learn about a balanced mindset to making marketing Investments and most importantly how you can make a meaningful differentiation in the next normal with your product. The speaker for the session is Jay Bowden. Jay is the Managing Director of Growth, Home and Consumer Services at Google that partner with
Fortune 200 companies the world's largest companies and their agencies and how they can increase performance on all Google media platforms how they can drive more leads to growth and increase profitable sales. If you have questions for Jay as he's speaking, please hit the question button at the bottom center of your screen and we'll be monitoring those questions. So, with that Jay, please take it away. Thank you, Gary. And thank you Vasyl and welcome everybody to the Growth Marketing Conference and the keynote that I'm so delighted to be able to deliver as
Gary said I've been fortunate enough to work at Google for the last 14 years since 2006 in a few of our spaces and Retail B2B. And now what we call Home and Consumer Services and always are our largest customers. It's worth noting prior to doing I was in the radio advertising business for 19
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