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Shanee Ben-Zur
Head of Marketing, Media, & Growth at Crunchbase
I’m a CMO who loves bringing together the power of brand storytelling
with the efficiency and scale of growth marketing.
with the efficiency and scale of growth marketing.
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I’m a CMO who loves bringing together the power of brand storytelling with the efficiency and scale of growth marketing.
I specialize in helping well-known B2C2B brands grow both their self-serve subscription and direct sales channels.
I’m a passionate leader who rallies teams behind a shared vision for how the marketing organization can shape and impact a brand with customers and employees.
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More about me:
Most CMOs specialize in either B2B OR B2C products. I've done both ✌️
Thanks to my experience marketing products in B2B (Salesforce), B2C (PlayStation), and B2C2B (Dropbox, Crunchbase, NVIDIA), I've learned how marketing succeeds in both the consumer and enterprise worlds. I enjoy crafting a message for CIO's just as much as I do, for e-sports gamers.
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Most CMOs specialize in either self serve OR direct sales go to market motions.
I've done both of those. Hey, I've even done channel! ✌️+ 👆.
There's something gratifying about unlocking the scale and speed that only self serve growth marketing can provide. But it's also fulfilling to build a demand generation and sales enablement engine that keeps sales teams busier than they've ever been.
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I feel extremely lucky to have experienced these very different worlds. And even luckier that in my current role, leading the marketing & growth team at Crunchbase, I get to learn new lessons from an amazing group of people who have unique experiences and ideas to share.
I specialize in helping well-known B2C2B brands grow both their self-serve subscription and direct sales channels.
I’m a passionate leader who rallies teams behind a shared vision for how the marketing organization can shape and impact a brand with customers and employees.
-----
More about me:
Most CMOs specialize in either B2B OR B2C products. I've done both ✌️
Thanks to my experience marketing products in B2B (Salesforce), B2C (PlayStation), and B2C2B (Dropbox, Crunchbase, NVIDIA), I've learned how marketing succeeds in both the consumer and enterprise worlds. I enjoy crafting a message for CIO's just as much as I do, for e-sports gamers.
-----
Most CMOs specialize in either self serve OR direct sales go to market motions.
I've done both of those. Hey, I've even done channel! ✌️+ 👆.
There's something gratifying about unlocking the scale and speed that only self serve growth marketing can provide. But it's also fulfilling to build a demand generation and sales enablement engine that keeps sales teams busier than they've ever been.
-----
I feel extremely lucky to have experienced these very different worlds. And even luckier that in my current role, leading the marketing & growth team at Crunchbase, I get to learn new lessons from an amazing group of people who have unique experiences and ideas to share.
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Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands
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Shanee Ben-Zur
Head of Marketing, Media, & Growth at Crunchbase
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December 10, 2019, San Francisco, CA, USA
Global Growth Marketing Conference 2019
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