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Shanee Ben-Zur

Head of Marketing, Media, & Growth at Crunchbase

I’m a CMO who loves bringing together the power of brand storytelling
with the efficiency and scale of growth marketing.
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24 minutes of content
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I’m a CMO who loves bringing together the power of brand storytelling with the efficiency and scale of growth marketing.

I specialize in helping well-known B2C2B brands grow both their self-serve subscription and direct sales channels.

I’m a passionate leader who rallies teams behind a shared vision for how the marketing organization can shape and impact a brand with customers and employees.
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More about me:

Most CMOs specialize in either B2B OR B2C products. I've done both ✌️

Thanks to my experience marketing products in B2B (Salesforce), B2C (PlayStation), and B2C2B (Dropbox, Crunchbase, NVIDIA), I've learned how marketing succeeds in both the consumer and enterprise worlds. I enjoy crafting a message for CIO's just as much as I do, for e-sports gamers.
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Most CMOs specialize in either self serve OR direct sales go to market motions.

I've done both of those. Hey, I've even done channel! ✌️+ 👆.

There's something gratifying about unlocking the scale and speed that only self serve growth marketing can provide. But it's also fulfilling to build a demand generation and sales enablement engine that keeps sales teams busier than they've ever been.
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I feel extremely lucky to have experienced these very different worlds. And even luckier that in my current role, leading the marketing & growth team at Crunchbase, I get to learn new lessons from an amazing group of people who have unique experiences and ideas to share.
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Duration 24:24
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Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

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Shanee Ben-Zur
Head of Marketing, Media, & Growth at Crunchbase
+ 3 speakers
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

Shanee Ben-Zur in talks

Shanee Ben-Zur
Head of Marketing, Media, & Growth at Crunchbase
+ 3 speakers
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Growth & Acquisition Panel: The Hidden Strategies That Drive Spectacular Growth for High-Growth Companies & Big Brands

Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Request Q&A
Appears with
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Lance Loveday

CEO at Closed Loop
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Brian Kotlyar

Director, Demand Generation & Growth Marketing at Intercom
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Varun Kohli

Head of Strategic Marketing at Symantec
Shanee Ben-Zur is present on videos from this event
Shanee Ben-Zur at "Global Growth Marketing Conference 2019"
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9 416 ₽
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€ 115
€ 115
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December 10 - 11, 2019
San Francisco
43
1.85 K
ai, conversion, customer analytics, data analysis, growth experiments, lifecycle marketing, product, purchase, retaining, storytelling, user psychology
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