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Melinda Byerley

Founder at TimeShareCMO

Melinda Byerley is a serial entrepreneur and pioneer of growth
marketing in Silicon Valley. For almost twenty years she has held B2B
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Melinda Byerley is a serial entrepreneur and pioneer of growth marketing in Silicon Valley. For almost twenty years she has held B2B and B2C marketing and e-commerce leadership roles at companies such as eBay, PayPal, Linden Lab(Second Life), Checkpoint Software, Poll Everywhere, and PlantSense (sold to Parrot). In 2014, Melinda founded Timeshare CMO, one of the first location-independent digital marketing consultancies. Working with clients such as DVD Netflix, GitHub, Stack Overflow, Woodruff-Sawyer, Launch Darkly, Peerlyst, and more; Timeshare CMO helps companies of all sizes build heroic digital marketing teams that get measurable business results.

Melinda is an in-demand storyteller and speaker who has keynoted the Social Media Strategies Summit, led panels on digital marketing analytics and B2B content at the Growth Marketing Conference; been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog; created viral posts on Silicon Valley culture for Medium and LinkedIn; and built a popular and feisty Twitter presence. A top-rated, frequent guest lecturer at Cornell University’s traditional MBA program and its Tech MBA program in New York City, Melinda has also been a guest speaker for Babson College’s summer technology program and hosts “Stayin’ Alive in Tech,” a podcast celebrating the oral history of technology, featuring guests such as Tom Peters, Jim Sterne, Rand Fishkin, and Avinash Kaushik.
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Fireside Chat: Back to Basics - How Our Obsession with Metrics is Stifling Innovation

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Melinda Byerley
Founder at TimeShareCMO
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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Fireside Chat: Back to Basics - How Our Obsession with Metrics is Stifling Innovation

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Andy Johns
Partner at Unusual Ventures
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Fireside Chat: Back to Basics - How Our Obsession with Metrics is Stifling Innovation

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Andy Johns

Partner at Unusual Ventures
Melinda Byerley is present on videos from this event
Melinda Byerley at "Global Growth Marketing Conference 2019"
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December 10 - 11, 2019
San Francisco
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ai, conversion, customer analytics, data analysis, growth experiments, lifecycle marketing, product, purchase, retaining, storytelling, user psychology
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