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Jason Barbato

Growth Strategist at IBM

Jason has spent the last three years building out and scaling the
growth hacking discipline at IBM, along with running several winning,
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Jason has spent the last three years building out and scaling the growth hacking discipline at IBM, along with running several winning, multi-million dollar experiments within IBM product experiences. He has been an data-driven marketer working with startups, SMBs, and enterprises for over a decade.
At IBM, Jason was one of the first growth hackers hired when the company began to explore the daunting task of incorporating growth at one of the largest and oldest technology companies in the world. From a team that began with two growth hackers, IBM has seen growth as a concept expand and scale into a discipline now in daily use by over 20 product and functional teams, and 150+ practitioners. Between partnering with forward-thinking teams to run experiments, constant internal and external evangelism, and working to build an agile and flexible growth hacking technology stack, Jason is one of IBM's true pioneers and advocates for growth hacking.

Before IBM, Jason spent 10 years in digital marketing, taking an analytical, inbound approach to transforming and growing brands and businesses ranging from startup to enterprise; as an internal expert, agency lead, freelancer, and consultant. He is based in New York and he and his wife have five children...all under 10 years old!
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From Concept to Scale: The Ins & Outs of IBM's Industry-Leading Enterprise Growth Marketing Program

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Jason Barbato
Growth Strategist at IBM
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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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From Concept to Scale: The Ins & Outs of IBM's Industry-Leading Enterprise Growth Marketing Program

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Growth Strategist at IBM
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From Concept to Scale: The Ins & Outs of IBM's Industry-Leading Enterprise Growth Marketing Program

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April 25, 2019
Toronto
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b2b, branding practices, budget, cases, content, growth, marketing, pr, roi, scalability, traffic
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