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Wes Bush
Founder and CEO at Product-Led Institute
Wes Bush is the bestselling author of "Product-Led Growth: How To
Build a Product That Sells Itself."
Build a Product That Sells Itself."
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Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself."
He believes the way we buy software has changed forever over the last several years. Gone are the days of hiding your product behind closed doors - where potential customers need to sit through a long, drawn-out sales call just to see what the product is capable of - it's time to lead with your product and let people see for themselves if you can deliver on your promise.
He believes the way we buy software has changed forever over the last several years. Gone are the days of hiding your product behind closed doors - where potential customers need to sit through a long, drawn-out sales call just to see what the product is capable of - it's time to lead with your product and let people see for themselves if you can deliver on your promise.
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How to Systematically Turn Users Into Customers
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Wes Bush
Founder and CEO at Product-Led Institute
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June 4, 2020, Online, New York, NY, USA
B2B Growth and Innovation Virtual Summit
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How to Systematically Turn Users Into Customers
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Wes Bush
Founder and CEO at Product-Led Institute
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How to Systematically Turn Users Into Customers
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