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Why Intent Data is Your New Demand Gen Secret Weapon

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Guillaume Cabane
Growth Advisor at G2, Gorgias, Hull, MadKudu
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

Over the last year, intent data providers have been cropping up left and right, but the overwhelming majority of demand generation marketers have been slow to appreciate the hard, ROI-driving power of intent data. In other words, the first-mover advantage is still yours for the taking! The only question is: which provider is best for you? And growth marketing expert Guillaume Cabane can help you there. Drawing from his experiences at Segment and Drift, where he bought over 10 intent data providers, he’ll give you first-hand, insider knowledge on what features to look for, how much to budget for them, and how to make the most of the overall intent data market shift in this practical, tell-all session.

About speaker

Guillaume Cabane
Growth Advisor at G2, Gorgias, Hull, MadKudu

Growth Marketing expert with a strong ROI focus. For the past 15 years, I have been working on projects covering B2B Growth marketing. I have a special taste for B2B SaaS projects. I have a passion for projects requiring efficient tracking to deliver a strong ROI and thrive when in charge of a mixed marketing and engineering team.

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Okay, thank everyone, I'm going to talk about intense data. If that's what you want to hear about you in the right spot right now. So I'm giving Cabana going to talk about things and a lot today and I'm an advisor G2 crowd. And first, I want to start by taking a little step back. I want to ask ourselves like how do betta fights work and we're going to go so far back as looking at this, I've been doing marketing for the past almost twenty years now. And basically like a schematic looks like that you like, we finally

have to pay to whatever they come to a landing page. We put the form of an ending page and then we send them an email. If they drop that email and we send that to the sales team to the Comm, they do weather for sale people do, and eventually eventually they call all the time and money happens at the bottom of that. It's a sad experience, no one really wants that. All right? And so today and want to do the Theology of the of the contact phone, because as a mock draft hate that process as a buyer. I really, really hate it. All right,

so who am I and why am I to talk about this in and called Death on the contact form? So I said I'm giving him an old picture of me. I built a full goatee and I most notably at segments and adrift in the in the early days. And nowadays, I'm a girlfriend Weiser at multiple companies including G2 crowd in the name of whom. I'm not talking today for having created, what we call the reveal, which is the process to identify Anonymous visitors of the company's, the domain is coming to your site and a

qualifying of them are finding the right contacts. And then sending emails to people who have come to your side. But have not dropped an email and

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