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Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right

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Michelle Killebrew
Vice President, Head of Marketing at PwC New Ventures
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

Developing go-to-market and commercialization strategies for the firm's venture portfolio. My team is responsible for all of the marketing, including overarching brand and digital strategy for the New Ventures division, as well as end-to-end marketing for each of the incubated SaaS startup ventures within the portfolio; market validation, positioning, launch, revenue, and scale.

New Ventures is an in-house incubator that designs, develops and markets SaaS solutions delivering value to our clients. The division was established to enable PwC to invest in new business models that leverage our knowledge and build technology for the evolving marketplace.

00:04 Introduction

01:26 Portfolio of investments

04:15 Let’s compare

07:18 Looking into 3 completely different ventures

08:14 16 questions to determine how to create a unique platform

10:56 How do you stand up 3 sites at once?

14:04 MarTech ecosystem

15:10 Custom framework for websites

17:00 Brand expression on each of the ventures

18:23 Your enlightening architect

About speaker

Michelle Killebrew
Vice President, Head of Marketing at PwC New Ventures

Data-driven marketing executive known for exceeding objectives through inspiring teams and the implementation of new strategies, effective processes, innovative campaigns, and sophisticated marketing technology. Dedicated to delivering a superior brand experience—from initial acquisition through to loyal customers—to increase growth and profitability.

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La marketing for new Ventures within PWC, which is a new division. You may think when you think of PWC you certainly don't think of software-as-a-service my think of audit and Assurance tax Consulting but in 164 year old organization, we have actually seen our customers through all four stages of the Industrial Revolution and continue to innovate and evolve as an organization. And so several years ago PWC decided to just drop themselves, diversify the revenue

streams from the services component of their business which is racing hours into recurring Revenue with software-as-a-service And so over the course of the last few years, we have been ideating. Incubating in building several software Technologies, we are not a financier. We are actually building this and house and just this calendar year, we have launched six new Ventures to Market and I'll walk you through a case study of how we are able to to lunch three of them as well. So, again, let me see, traditionally a services like business and,

and we are innovating to take software to Markham So our portfolio of Investments, it's really broad. We are experimenting with an experiment. We have a variety of different solutions that we are taking to Market. And here are some that we recently launched this calendar year and they're all different in terms of business model and sector. So, on the top left, we have training sites, which is a cyber digital resilience platform for chief information. Security officer is bpit, Ops for our Fortune 200 client and in the middle of boarding pass, it's a

talent management. Human capital solution for Enterprise in. Mid-market horizontally are Ranger just launched at the end of October. It is a

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