Leveraging User Psychology for Growth: The All-in-One Framework for Keeping Your Customers Engaged & Retained Long-Term

So this is going to be pretty tactical so if you're looking for new ways to drive growth, 00:05 the organization new ways to optimize. 00:10 New frameworks for execution, you came to the right one, 00:12 so my whole car has been growing websites like product growth changing a website so that more people use it. 00:15 Starting out in social and then moving more into beta beast acid dropbox and now at their table. 00:20 So I've always been a growth guy. 00:26

But growth is hard trying to find the next big win trying to maximize conversion rate. 00:30 It's a challenge to figure out what to optimize where to focus your resources and then what changes to make. 00:34 And as you were saying, 00:39 2/3 of growth experiments failed and so you really have to be ready with a great system and process and Optimization. 00:40 To get that one-third right? 00:45 So today. 00:47

Today we're going to talk about leveraging user psychology to grow your website and I'm going to be primarily focused on. 00:47 The optimizing a website doing product growth and iteration, 00:56 but many of these techniques can be applied to. 00:59 A marketing funnel even in-person sales. 01:02 It's a question of what you look at and how you optimize it. 01:04

So we're going to be looking at accelerating users using something I call psych identifying the user decisions that drive your business. 01:07 Finding the gating factors holding users back and then also using my Evelyn System to drive the highest ROI experiments. 01:15 Had a really mature growth process. 01:21 We're going to start with a fun example hooked as a teen fashion app. 01:25 How many people have used the hook. 01:28 Exactly 0 perfect. 01:30

So this will be a novel for all of you. 01:30 In order to do this one, 01:35 though I'm going to need your help. 01:36 There's the concept of a site tank that I use. 01:38 So psych is kind of an amount of user energy. 01:40 It's kind of like how psyched up are you about something. 01:42 And so it goes from zero to 100 if you're zero sites. 01:44 You don't really want to be here. 01:47 Just kind of want to walk out of the walk out of the conference if you're 100 sites. 01:49

You want nothing else, but to actually be right here and you're riveted and you're really excited so from the top of your head to the. 01:53 Maximum extension of your arm how to cycle you right now about this current experience. 01:59