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The Future of Product: Everything You Need to Know About the 3 Product Trends That Are Changing Everything

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Justin Bauer
Head of Product at Amplitude
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

Track: Keynotes

It’s no secret; we’re in the age of product now. After all, with digital products fully integrated into our lives, the best teams are naturally product-led, and that isn’t going to change any time soon. Tune into this session to discover exactly what that means for you as a marketer, as Amplitude’s VP of Product, Justin Bauer, forecasts what the next 2-3 years of product will look like, including the 3 key trends that are changing everything: redefining product as a full, end-to-end experience; placing a stronger emphasis on lifetime value; and reshuffling and rethinking business priorities to be product-led. You’ll even learn why product intelligence - not product analytics - will be secret to your success through several real-world, no-punches-pulled case studies.

00:05 Introduction

01:10 Examples of technologies available

02:43 Why are our products not better?

03:31 Experience as a product

06:22 Optimizing for Lifetime Value

09:54 How to organize change?

11:13 High quality data

12:30 Creating a Growth engine

14:07 Importance of context

17:14 Product Intelligence

About speaker

Justin Bauer
Head of Product at Amplitude

As VP of Product, Justin strives to make it easy for companies to make better decisions based on their data. He’s a 2x entrepreneur as well as an alumnus of McKinsey, Stanford GSB, and Carleton College.

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I really excited to be here today to talk about some of the learnings that I have had having worked with some of the best product line companies on the industry. So I'm going to share a couple Trend that I'm seeing that. I believe we're going to power the future products and hopefully Transit. You can all take with you as you go back to your day job to start the great create great public experiences with amplitude and like many product leaders. I've had quite a very road to where I've ended up in products and I'm like, you're actually started and data science

actually before we even called it data science cuz technically, trician back then. And then decided to figure out how to apply the skills that side, learn to the world of business. And that's what brought me two weekends in Stamford. And that is actually where I got the product bug and have been leading products that I ever since I've worked in Enterprise, be to be like I do today. Also work in consumer been Healthcare and gave me and it's been great to see the evolution of how we build Prada I'm not going to talk about today, but before we do that, I want to do. If a little exercise,

has anyone know what where this picture is from. I asked exactly so those you don't know, I'm going to give you some Clues and how we took this photo. It started with us, literally shooting a rocket into space on that rocket separate itself and travel. Millions of miles before it got close to the atmosphere of this foreign planet and then was able to navigate itself onto the surface safely and can create an amazing photo like this. I think about the technology that was required to be able to accomplish this. And this is literally maybe one of the most

impressive technological Pizza we've ever done is the human race. And these are the types of technology that we have on planet Mars. And yet when we come back to planet Earth, our best product still look, something like this. I'm guessing that James here didn't want to be reminded that this was the

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