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The American Dream Revisited: How Marketers & Entrepreneurs Can Discover Self-Worth, Identity & Happiness by Redefining Success
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About the talk
Chasing the “American Dream,” many marketers, entrepreneurs, and professionals have spent incredible time and effort in pursuit of business success and professional achievement, only to find that, despite achieving it, they still feel unfulfilled and unhappy. In fact, the 2019 Marketer Happiness Report by MarketingProfs shows that only 10% of marketers say they are “very fulfilled.” Our current hustle culture clearly isn’t working, but we can do something about it. In this session, you’ll learn a process to establish work-life boundaries, insights on finding fulfillment and a sense of identity in things other than work, and hard, concrete steps you can take right now to find true happiness and success.
00:10 The story of Carlos Hidalgo
01:19 Joy, Contentment and Peace
02:15 Rock Bottom and Unfulfillment
02:58 Big Steps for Happiness
03:55 Workaholism is an addiction
05:12 Marketing Happiness Report
06:39 How did we get here?
07:26 Hustle and is it needed?
08:21 Impact of Sleep
09:03 Working on Vacation
09:56 50% are Exhausted of Work
10:24 Shame
11:42 How do we fix burnouts?
13:43 Being Vulnerable
14:57 Engage in Meaningful Community
15:38 Choosing Happiness
16:45 Embrace the “And”
17:26 Laugh!
18:16 Define Your Boundaries
19:17 What’s holding you back?
About speaker
Carlos Hidalgo is a 25-year business veteran. Over the span of the last two-plus decades, Hidalgo has held corporate roles, started his own entrepreneurial ventures and served in non-profits. In addition to his current role as CEO at VisumCx, Hidalgo also serves as a managing partner in a health care platform start-up and serves on the board on a tech startup. Hidalgo is the author of Driving Demand, one of the Top 5 Marketing Books of all time according to Book Authority which was published in 2015.
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Got a question for you today. Are you happy? If you would ask me that great if you're on, glad to hear that. If you would ask me, there's about five or six years ago, I would have said yeah, buying large, I'm happy with things made me. Happy events made me happy. And so my story is Ian 2005. I left a promising software career, and I hung out my shingle, I started my business. I faced fear and I co-founded an agency and it's starting to grow. Never expected that at that point. I was actually traveling about a quarter of a million miles a year. I had four young
children at the time and I just wanted to be home and then things started to take off and we start to add employees. We start to get name brand clients. We started to, I personally started to establish a brand, as a B2B marketers are running Adam and Jen agency as being asked to speak at different conferences. And I gave everything I had to the business and when we want a new deal, I was happy. Women that a revenue goal? I was happy and so there was events, there was things that quote on quote made me happy, but there was a thing that was just annoying at me, is that it was never
enough and the real questions that I should have been asking. Is do I have joy, contentment and peace? And if you would ask me that five years ago, where from all appearances, I had hit the entrepreneurial jackpot. Our agency made to Inc, 5000, words, if you're not familiar with what those are, those are awards given to the fastest-growing companies privately held companies in the country. I'd written a book in 2015, which would came out as an Amazon number. Number one, new release. But if you ask me about Joy, contentment and peace. And if I was willing to be honest with you,
at that point, I would have had to answer now. I would have had to tell you that I don't have joy, I don't have containment, I don't have paste because no matter the success that I had it was never enough. And when I started to find his that I was becoming quite unfulfilled, And in the
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