Ben Kaplan has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.View the profile
About the talk
Key Lessons From Airbnb, Amazon & Alibaba
It's a long road from startup to success, from the dorm room to the trading floor, but we can help you get down it faster - and more cost-effectively. In this session, Chris Yeh, co-author of Blitzscaling and trusted advisor to high-growth startups and Fortune 50's alike, will teach you his personal secrets to successful scaleups. Your growth marketing education starts here and now.
00:00 20:43 Founders personal change
02:41 Cases of Airbnb and Uber
05:09 Why some companies are better in Blitzscaling?
07:10 Speed over Efficiency in Growth
08:43 Reason behind disregarding Customer Service
10:45 Impact of reaching the market first
11:37 Justification of debts you take
13:38 Are you scaling fast enough?
15:30 Innovative ways to grow
16:37 Who shouldn’t Blitzscale?
17:50 Size stages of the company
19:18 Can person scale with the company?
22:40 Qualities of a successful scaler
24:30 Lightning round of companies that Blitzscaled
Included in subscription
All right welcome everyone good morning. 00:03 It is going to be a really fun day of growth. 00:06 Today I'm super excited to introduce. 00:10 Our opening speaker in a second a good friend of mine is going to talk about how to scale. 00:13 At record speed and why you want to do that in a second, 00:17 but to start off with I want to make sure that we are in the right. 00:20
Mindset to grow today and I know that it's early in the morning, 00:23 so we're going to make sure we're in the right mindset to learn as much as we can so. 00:27 Would you mind repeating after me OK repeat after me? 00:33 I am a growth marketer I will design experiments at scale. 00:37 Come on say it with a passion, 00:50 if you got to grow this thing experiments at scale. 00:53 I will fail fast, 00:58 I will test. 01:01
I will optimize I will perform I will take my company straight to the top? 01:01 OK, now this is the part where I need it so bad. 01:13 So bad. 01:18 Show me the growth so the ground one more time say it for the children on the counter 3. 01:18 Show me the growth. 01:26 123. 01:26 Show me the OK good give yourselves around applause OK and that is the setup for Chris. 01:28 Here because Chris is the author of a blitz, 01:37 scaling and we're going to talk about growth at hyper speed. 01:40
And what this really means it's a little bit out. 01:44 Chris he's the author of a number of books. 01:47 What with LinkedIn cofounder Reid Hoffman he's not only an author? 01:49 He's a speaker he's an advisor he's an investor and what he's really an expert on. 01:54 When do the rules of growth apply so much in a winner take all our winner take most markets where. 01:59