Ben Kaplan has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.View the profile
About the talk
Key Lessons From Airbnb, Amazon & Alibaba
It's a long road from startup to success, from the dorm room to the trading floor, but we can help you get down it faster - and more cost-effectively. In this session, Chris Yeh, co-author of Blitzscaling and trusted advisor to high-growth startups and Fortune 50's alike, will teach you his personal secrets to successful scaleups. Your growth marketing education starts here and now.
00:00 20:43 Founders personal change
02:41 Cases of Airbnb and Uber
05:09 Why some companies are better in Blitzscaling?
07:10 Speed over Efficiency in Growth
08:43 Reason behind disregarding Customer Service
10:45 Impact of reaching the market first
11:37 Justification of debts you take
13:38 Are you scaling fast enough?
15:30 Innovative ways to grow
16:37 Who shouldn’t Blitzscale?
17:50 Size stages of the company
19:18 Can person scale with the company?
22:40 Qualities of a successful scaler
24:30 Lightning round of companies that Blitzscaled
Included in subscription
Alright, welcome everyone, good morning. It is going to be a really fun day of growth. Today I'm super excited to introduce our opening speaker in a second. A good friend of mine, has been talked about how to scale a trucker speed and why you want to do that in a second. But the start off with, I want to make sure that we are in the right mindset to grow today. And I know that it's early in the morning, so we're going to make sure we're in the right mindset to learn as much as we can. So, would you mind repeating after me? Okay. Repeat after me, a
growth Market, a growth marketer, I will Design. I will decide experiments at scale. Say it with a passion. You got to grow this thing experiments of scale. I will fail fast. I want that. I will optimize. I will optimize, I will perform. I will take my company straight to the top. Now this is the part where I need it, so bad, so bad. Show me the gross one to three Arthur of with scaling that we're going to talk about growth at hyperspeed. And what does really mean to talk little bit actress? I'm, he's the author of a
number of books. What with LinkedIn? Co-founder Reid, Hoffman, he's an author. He's a speaker, he's an advisor, he's an investor. And what is really an expert on is when do the rules of growth. Apply so much In winner-take-all winner, take most markets where speed is the. Only
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Bonus Content (Previous & Current Growth Marketing Video Tutorials)