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How to Use Marketing Automation to Reduce Your Subscription Churn Rate

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Haseeb Tariq
Former Director, Marketing Automation at Disney/Fox
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

Find out how to move beyond Growth Marketing and start focusing on "reducing customer churn" via marketing automation. 

Learn how to use consumer insight, rather than turning to discount deals to retain and retarget customers. Haseeb will illustrate Fox’s customer obsession through a series of experiments the company executed to help retain its customers with content they love.

Last, Haseeb will put The Humanistic Automation model into practice, describing what you will “automate” how you will “humanize the messaging,” then eventually, “Expand to dent the universe.

00:03 Introduction

08:15 Humanistic automation

09:26 Show the right content to the right audience

10:33 Repurposing content

10:44 The rule of 7

11:13 Humanistic B2B automation funnel and going viral

13:03 Retargeting social ads

14:37 A/B testing

15:17 How to retain customers & minimize churn?

15:31 Subscription economy

16:57 Subscriber retention model

21:32 Conclusion

About speaker

Haseeb Tariq
Former Director, Marketing Automation at Disney/Fox

In 2017, Haseeb Tariq joined Guess leading Mobile Marketing. In 2019, he became Director, Marketing Automation at Disney, after working on multiples products including FX and Hulu at 21st Century Fox which makes up famous Disney+. Today. He's an adviser for multiple direct to consumer companies and mentors thousands of startup founders.

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Highway 1. So first question, are you a Disney pass member? Oh my gosh, a lot of people and how many of your try cancel. Not many. So it just to give you an idea. So fans ask how to cancel Disney plus four times more than how to cancel Netflix. So that's a lot of people. So everyone is trying to figure out how to do it and they're a bunch of people extending it. How to do it. We're going to take more and deeper later. If you stick with me, I have something for you. make sure you're here and then I spent 5 minutes so I'm going to do

to help you reduce your subscription Shawn grate so, if you're staying on Twitter or feel free to tag me and I'm happy to research, Remind me that Super 8 and 1/2 Bryant's grow using the Amontillado Mason. I started my first company at the age of 20, and in one year, I had 15 employees are working for me. and later on, I got alcohol by a company based out of Vancouver Canada call article and I work with them after that for a year launched their product from completely leave and idea to a product to help them with their Appeal on champion and then

later on have them generate their first by 4. Then paying customers I got lucky Opera and I got out of nowhere and he shared an opportunity with me and I end up applying to that and I got a scholarship in Sweden, it's called social and digital Innovation and out of service Institute and University. And the guy in the picture, he is the founder of WikiLeaks.

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