Forecasting the Future of Growth: Must-Know Trends, Strategies, & Tactics for 2020

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About the talk

So hopefully, I'm not 00:04 making you guys, too, unhappy because contrary to Carlos said. 00:05 I'm actually the last thing before drinks. 00:08 Yes, sorry about that, no worries. 00:10 We're excited to have you and I think Jason I mean? 00:12 One thing to kind of get us started on a kind of forecasting the future of growth is sort of where we've been to get to this point, 00:16 you started out not even related to growth marketing in your ear now. 00:24 You're the CMO of Heroku. 00:28

You had to turn it from a premium model into enterprise sales take us briefly in your background. 00:29 And then how you kind of got into growth as a discipline, 00:34 yeah, so I started my 00:37 career as a software developer I moved up here in the late 90s. 00:38 And I didn't have a college degree. 00:41 It was kind of the easiest way to make money because people would pay anybody that even know the word Java at that time. 00:43

So did that for a good number of years worked my way. 00:48 Up did consult and all that kind of stuff. 00:51 I got to the point where somebody offered me a director-level position and my reality or my realization was, 00:53 I don't actually like this work. 00:58 I was just doing it because that's where the money was when I first started out and to become a director in that's like ‘Oh my Gosh’. 00:59 I'm making like a lifetime commitment to something I don't want to do. 01:06

And so at that point I began my journey into a product so I started building out the product. 01:09 I was fortunate enough to be at Adobe and help build what became their marketing cloud. 01:14 So let that team and so just kind of being in the right time right place at the right time did that for a couple of years and it helped out 01:18 there. 01:25 Go to market transformation for the creative cloud transformation when they moved into this. 01:25

As model did that for a couple of years and then I have been over at Heroku, 01:29 selling it's a very technical sales to startups so we sell to like Uber and Lyft and Stitch Fix and Blue Apron. 01:33 We work and all that kind of stuff. 01:38 To be doing that and then as you mentioned I'm now moving over to a new company called Domino data labs, 01:40 which is machine learning. 01:47 So it's a platform for the data scientists to work together. 01:47 So 01:51 So what? 01:51

So what is growth marking to you like? 01:51 What is like growth marketing 2019 it's not 2028? 01:54 What is it like right now? 01:56 What does it mean? 01:58 What does this set of skills the attitudes? 01:58