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The Growth Strategies CEOs Don't Want You to Know: Learn How 1,000 Companies Hit $10B in Revenues (So You Can Too!)

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Nathan Latka
Founder at SaaS Database GetLatka.com
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

As you would expect, top-performing CEOs all have their own personal growth playbooks, and most of them keep their best plays close to their chests. In this eye-opening, growth-supercharging session, Nathan Latka is going to lay all those cards out on the table. You’ll learn the secret, never-before-told growth strategies that helped 1,000 of the world’s most valuable companies rake in $10 billion in revenues, mint record-breaking IPOs, secure wildly profitable acquisitions, and take them to the promised land of dominant market share. This is the one growth best practice compilation you simply can’t afford to miss.

00:03 Introduction to 8 Growth tactics

01:41 Who do we sell to?

04:35 What problem do you solve?

09:13 Does it work?

12:45 Can you get lots of people to pay?

15:26 Does no touch sales work?

18:36 Can you add customers from different sources?

20:28 Can you scale without crazy churn?

23:49 Can you scale and make money?

27:40 Predictions

28:23 In summary

About speaker

Nathan Latka
Founder at SaaS Database GetLatka.com

Nathan Latka is the principal of private equity firm Latka Capital; executive producer and host of “The Top Entrepreneurs” podcast; and CEO at two companies he’s recently purchased. He is also the star of the hit FB Watch show “Latka’s Money” (more than one million viewers tune in every episode). He is the founder of the software company Heyo. How to Be a Capitalist Without Any Capital is his first book.

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God damn, we can stop there. It's not get much better than that. Uh, so what he's really saying is, I'm not that smart as interview smart people and we go from there. So move, this is the last flight. If we go back to the First Flight of the deck today is I interviewed B2B SAS Founders and the reason I do, what I want to figure out what their growth tactics are there scaling and things like that. And so walk through a growth tactics for different stages of your business over the next 25 minutes and no state is I'm going to Define as the revenue targets. You're in so between 0 and a

million and so on and so forth. What will do what we'll do with her waiting for 5 to get going here and so Valentin real quick and you're like oh crap you have to make up stuff. I want to stage with no slide. So real quick company corrects raising funding sooner or no. Okay, so these kinds of questions, like what I do on my podcast, right? I have folks on asking the right questions and we all learn from it. So against eight things, 25 minutes. These eight stages, this is a podcast, some people love the podcast other people. Totally hate it. I have no, I have no

for 3 to start reviews, they're all 5 or 1. Okay. I kind of like that. It's like a nice thing to have enemies. I need the salt me leads me, writing a book and now I go on cable and talk about tech IPOs, who's likely to have a good IPO versus the bad IPO. And ultimately, this kind of success is what enabled me to get more Founders on to the show, to interview them, how they grew their business. So we're going today in steps that any company goes through as they grow valuation Pacific to how they drive growth. The first thing I have to get over it, who are you selling to

the best pattern? I see for successful Founders, they start with an agency. They start with Consulting contracts, they get enough people, they consult with that alternated them build code. Install back Consulting problem at scale and the Consulting clients are your first ask customers. It's the best way to get a successful software company off the ground. Like Tim is done here at functionally Australia at the moment. Previous to a thing software

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