Panel: Why Investing in Agile Marketing Operations & Your Customer Experience Is Always Worth It

As the director of brand and digital experience, Sarah Fruy leads the strategy, goals, and road map for Pantheon's public-facing website and branded content. Fruy is a ScrumMaster® and Certified Agile Marketer who joins Pantheon with over 10 years of experience in the marketing, digital publishing, and online advertising industries, along with marketing strategy and digital marketing certifications from Cornell Johnson Graduate School of Management. Previously, she worked at emerging media companies, such as Say Media, as well as heritage brands like the San Francisco Chronicle.

Steven leads marketing for the Americas at CleverTap. He brings a diverse background delivering growth at scale and has held leadership roles at Informatica, WeaveWorks, VmWare, Symantec, McAfee and Hewlett-Packard.

Bhaskar brings more than 20 years of experience in building innovative products and taking them to market. He is an entrepreneur and a proven leader with startup experience (like PlaceWare, Qik), an advisor to startups as well as leading groups within large organizations, like Oracle, Microsoft and HP. Prior to Workato, Bhaskar was the CPO of Playphone, which was acquired by Gung Ho. And prior to that, he was the Founder and SVP of Products at Qik. Qik was acquired by Skype in January of 2011 by Microsoft. At Skype, Bhaskar was Head of Qik Products where he led the charter to bring asynchronous communications and new mobile experiences in Skype.

Eric Williamson is a senior marketing executive with experience in brand strategy & marketing, demand generation, digital marketing, strategic planning, social media, and analytics. He is currently the VP of brand and digital marketing at Acquia leading all brand and digital & social marketing efforts globally for the company.

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.