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Push Your Growth Needle Into the Red: How to 8x your MarTech

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Scott Brinker
Chief Marketing Technologist, Co-founder & CTO at ion interactive
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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Push Your Growth Needle Into the Red: How to 8x your MarTech
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About speaker

Scott Brinker
Chief Marketing Technologist, Co-founder & CTO at ion interactive

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

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At this stage of the martech revolution, most companies have at least some kind of martech presence - even if it’s just marketing operations using martech to solve a few specific challenges. That said, by siloing martech, you’re really doing yourself a disservice. Even if your core marketing operations team revolves around martech, everybody else still has to wait on them to approve their martech requests. In this game-changing session, Scott Brinker, VP of Platform Engagement at HubSpot is going to teach you how to mature your martech investment into what he calls the “absorbed” stage - so your entire organization doesn’t have to wait for approval or sit in a queue, but is free to self-service their own martech needs, streamlining the entire process and supercharging your success.

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Afternoon, everyone got some good to after lunch nap time energy. Okay, great. So I figured we could do is we can maybe walk through every one of the 7,000 logos and discuss them in detail. All right. Just kidding. So yeah, I'm a nerd bar Tech, enthusiasts the VP platform, ecosystem of HubSpot, helping HubSpot integrate, with more of them are Tech ecosystem. I've been riding the Chief Architect log for about 12 years and the program chair of them are Tech conference. Unfortunately, I am also the fellow behind. And so every time I get on stage and I feel

the need to profusely apologize for inflicting this upon you, it really started out as a very and I know I was going to get into I would not have gone down this road but said it is a pretty simple thing of like, hey, cmoes You using a lot of Technology, don't you think it might be helpful to start to have someone on the marketing team who could really take responsibility for that and do in 2011? That was around a hundred and fifty different Technologies which of the time seems enormous like Minds blown like, oh my God, a hundred and fifty. And then, yes, the the

crazy hell of martech exponential explosion over the years. This year, we had just for the ones we charted and we didn't get all of them. I know we didn't get all them because I keep getting emails from all the people. We somehow missed and there's any there, lurking around here, I'll take the back exit out. I'm a 7000, my goodness. So if you want a little sneak preview at where you started work on the 2020 version and the official number is going to be somewhere between a crap ton and a

really large Craft on, we can talk about consolidation. We can talk about all these amazing forces at work in the industry. But the truth is for a very long time. Moving forward. We're going to live in this incredibly hydrogen is martech world. So are we do about that figured in the next

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