Events Speakers Talks
 
Duration 29:13
16+
Play
Video

Everything You Know About B2B SEO Is Wrong

The audio is available to authorized users only
Sign in
Eli Schwartz
advisor at Growth Advisor
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
Request Q&A
Request Q&A
Video
Everything You Know About B2B SEO Is Wrong
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Add to favorites
129
I like 2
I dislike 0
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
  • Description
  • Transcript
  • Discussion

About the talk

SEO isn’t a monolithic thing. Depending on your objectives - and your industry - you will have different priorities and execute different strategies. Just ask Eli Schwartz, Director of Growth & SEO at SurveyMonkey. He makes a point of investing in search strategies that drive top-of-funnel user acquisition in service of SurveyMonkey’s larger growth goals. And in this session, he’s going to teach you how to write your own B2B SEO playbook (because works for B2C doesn’t always work for B2B!), with your specific business needs in mind, so you can start reaping the search returns you know you deserve.

00:04 Introduction

01:20 SEO Misconceptions for B2B

07:12 For B2B SEO is a growth and brand exercise

07:34 Change your mindset about SEO

09:07 Go on a date with data/Google search console

15:05 Grow using Keywords

17:33 Write the content you need

18:51 Keywords where CTR can be improved

19:43 CTR is more important than position

20:12 Iterate on title tags

21:21 Iterate in meta descriptions

21:56 Use PR for information - not content

22:53 SEO and retargeting

23:52 Stretch with experiments

26:23 SEO Tools

26:32 To recap

27:38 Q&A

About speaker

Eli Schwartz
advisor at Growth Advisor

ex-Director Growth & SEO at SurveyMonkey. Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, BlueNile, Quora, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

View the profile
Share

This is the only slide you actually need to take a picture of so I'm happy to share my slides. That's my email address, I couldn't afford the.com, it is a. CO so or you can Google me to add me on LinkedIn. Happy to show the slides. Answer, any questions. B2B marketing is not at all like b2c Market, b2c marketing, B2B marketing works. All about building a long-term relationship. Digital marketing and especially SEO is what brings the sales Prospect to the table, a sales person when they close the deal, they may

be dumping their chest and talking about their amazing sales prowess. But all of us in this room we know, or if your digital marketer like me. We know that we're the ones that brought them to the table SEO, is the romance that brings the deal to a close. And when you don't have that romance, things can get very awkward, very awkward. When you go in for the kill, No I'm going to talk about a better way to do, SEO for it specifically for me to be. But before we do that I wanted to spell some very common misconceptions around SEO and things that

I have seen. Both when I worked internally at a company on SEL and as a consultant for companies, helping them to guide their SEL So first of all, this is a very, very common misconception. Everyone always thinks that they can outsmart Google that Google when it comes to SEO is their enemy and we're just trying to get ahead and what happens is the algorithm because Google the enemy goes and cashes them, an enemy catches them and now we need to do something better. You can't outsmart Google for those of us that live in the Bay Area, you probably have seen

Full transcript of the talk will be available after authorization
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free
Cackle comments for the website

Buy this talk

Access to the talk “Everything You Know About B2B SEO Is Wrong”
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free

Access to all the recordings of the event

Get access to all videos “Global Growth Marketing Conference 2019”
Available
In cart
9 466 ₽
9 466 ₽
$129
$129
€ 115
€ 115
A$180
A$180
Ticket

Subscription “Full access to the library + one upcoming event”

All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)

36 467 ₽
$497
€ 441
A$690
Subscription

Similar talks

Amy Sun
Partner at Sequoia Capital
+ 3 speakers
Mike Duboe
Growth Advisor & VC at Greylock
+ 3 speakers
Brian Rothenberg
Partner at defy.vc
+ 3 speakers
Guy Marion
CEO at Brightback
+ 3 speakers
Available
In cart
1 835 ₽
1 835 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 835 ₽
1 835 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Julie Zhou
Sr Director of Growth at AdRoll (division of NextRoll)
Available
In cart
1 835 ₽
1 835 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 835 ₽
1 835 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Shanee Ben-Zur
Head of Marketing, Media, & Growth at Crunchbase
+ 3 speakers
Brian Kotlyar
Director, Demand Generation & Growth Marketing at Intercom
+ 3 speakers
Varun Kohli
Head of Strategic Marketing at Symantec
+ 3 speakers
Lance Loveday
CEO at Closed Loop
+ 3 speakers
Available
In cart
1 835 ₽
1 835 ₽
$25
$25
€ 23
€ 23
A$35
A$35

Buy this video

Video
Access to the talk “Everything You Know About B2B SEO Is Wrong”
Available
In cart
Free
Free
Free
Free
Free
Free
Free
Free