Events Speakers Talks
 
Duration 26:17
16+
Play
Video

B2B Advertising Secrets: Practical Tips for Leveraging AI Right Now

The audio is available only after a purchase
To tickets
Lance Loveday
CEO at Closed Loop
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
Request Q&A
Request Q&A
Video
B2B Advertising Secrets: Practical Tips for Leveraging AI Right Now
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Add to favorites
16
I like 0
I dislike 0
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
  • Description
  • Transcript
  • Discussion

About the talk

AI is getting a lot of lip service lately, but few advertisers are using it in concrete ways to drive new growth. In this highly visual session, Lance will break down how leading B2B advertisers are using the native AI capabilities built into Google and Facebook to unlock new areas of growth.

00:05 Introduction

01:28 Why are we talking about AI?

03:34 Machine learning examples

05:03 Our AI future

06:35 Push-button concept

07:50 What’s the right way to think about AI in marketing?

10:18 What could go wrong?

11:42 Use an AI-friendly structure

15:42 Optimize the right metric

20:03 What happens when you change optimization metrics?

21:32 Let AI determine creative fit

24:55 Conclusion

About speaker

Lance Loveday
CEO at Closed Loop

Lance is the founder and CEO of Closed Loop. Closed Loop specializes in helping high-growth companies realize a massive profit through online advertising on Google AdWords, Facebook, programmatic display and other channels. Closed Loop has worked with numerous high-growth brands and managed over $500M in digital ad spend for our clients. Lance is also a mentor for 500startups, a 3X founder and bootstrapped Closed Loop to over $5M in ARR.

View the profile
Share

Citizen Round of Applause for Lance Lovejoy. Alright, thank you. Alright, try to guess who's running paid media campaigns today, and most of the artists excellent in the right place. Good. I run a digital advertising agency closed loop and we're fortunate to work with a lots of high-growth B2B clients. Many of whom are at this conference actually and we've driven High rates of growth for them over time. And we've done that by combining really experienced people with a high touch Staffing model with our own proprietary technology. And that's

a lot of stuff. Put up some pretty good average growth rates for clients over time. And I tell you that not to toot my own horn. But to demonstrate why, I think we've got somewhat of a unique perspective on how we can leverage AI with these campaigns. It really has been A Journey For Us in terms of our adoption of machine learning and applying it to digital advertising and we had to be pulled Kicking and Screaming into a little bit because we got accustomed over time to really having a high degree of control over these campaigns and to leverage machine learning. Part of

the discomfort isn't you got to give up some degree of control to the machine to let it do its best work. And so I think I'm going to share with you some of our earnings in this journey and maybe it'll resonate with you. Why would talking about this because it works? And that was the first step of our journey was testing these different forms of machine could be applied to these ad campaigns and realizing that they were finally starting to work. Machine learning finally, learned. And it tipped at some point, started actually delivering to the promise that it had for a while. Google dropped

in this line at their GM elevator earlier this year. But they said, they have three thousand researchers and Engineers dedicated to a. I and they said the code being produced by Google is not produced by human anymore. So they're got developers who are teaching machines to produce the final code,

Full transcript of the talk will be available after the purchase
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Cackle comments for the website

Buy this talk

Access to the talk “B2B Advertising Secrets: Practical Tips for Leveraging AI Right Now”
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35

Access to all the recordings of the event

Get access to all videos “Global Growth Marketing Conference 2019”
Available
In cart
9 416 ₽
9 416 ₽
$129
$129
€ 115
€ 115
A$178
A$178
Ticket

Subscription “Full access to the library + one upcoming event”

All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)

36 276 ₽
$497
€ 440
A$683
Subscription

Similar talks

Amy Sun
Partner at Sequoia Capital
+ 3 speakers
Mike Duboe
Growth Advisor & VC at Greylock
+ 3 speakers
Brian Rothenberg
Partner at defy.vc
+ 3 speakers
Guy Marion
CEO at Brightback
+ 3 speakers
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Laura Borghesi
Senior Director, Growth Marketing at MongoDB (formerly at Stripe, Google)
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Tyson Quick
Founder & CEO at Instapage
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35

Buy this video

Video
Access to the talk “B2B Advertising Secrets: Practical Tips for Leveraging AI Right Now”
Available
In cart
1 825 ₽
1 825 ₽
$25
$25
€ 23
€ 23
A$35
A$35