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The 4 Must-have Product-led Growth Strategies Every Org - from Startups to Enterprises - Should Be Using

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Laura Borghesi
Senior Director, Growth Marketing at MongoDB (formerly at Stripe, Google)
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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About the talk

You already know it’s important to make data-driven decisions, be customer-obsessed, and run experiments regularly, but you might not know how exactly to go about doing that - how to put it all into practice. In this session, we’re going to make it easy for you. Whether you are just starting your company or scaling it, you’ll learn the 4 absolutely non-negotiable product-led growth strategies you simply have to have. Distilled from years of experience running successful product-led growth businesses, this practical session will give you the playbook you need to win the growth game.

00:04 Introduction

01:20 Goals of the presentation

01:50 What is Product-led Growth

02:20 Product-led Growth strategy

02:45 Know your numbers

06:10 3 tips about numbers

06:43 Crave customer insights

09:18 3 tips about Customer Insights

10:10 Test-first mindset

13:01 3 tips about experimentation

13:43 Flawless execution

16:01 3 tips about execution

16:28 Conclusion

About speaker

Laura Borghesi
Senior Director, Growth Marketing at MongoDB (formerly at Stripe, Google)

Laura Borghesi is the Senior Director of Growth Marketing at MongoDB where she leads the team responsible for User Acquisition, Engagement, and Monetization through the self-serve channel. Prior to joining MongoDB, Laura worked in Silicon Valley as one of the earliest members of the Growth Marketing team at Stripe. Before Stripe, she spent several years at Google. Laura is passionate about building customer-centric marketing and product experiences that lead to revenue growth. She strongly believes in data-driven decisions and a world based on experimentation.

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As you can see, my name is Laura. I am a senior director of growth marketing at mongodb, going to be raised your hands also. So perfect for those who do not know, mongodb is a database and did a platform company that's loved by developers all around the world to developers who are building the Next Generation applications at mongodb. We have launched relatively recently. A cloud portion of our business then went from zero to a hundred and seventy-five millions in a r. R and revenue rate, it's primarily

bills on a product LED growth model and this is the third clouds plg company that I join after Google cloud and stripe. And after this many years working in this environment I realize that there are technically for core elements for Bill. Sing a product LED growth strategy. There are true regardless of the size of the company. So whether you are like a small team growing or in a large in a large team of playing with him, and so today, I have two goals for this presentation, right? The first one is that

I want to just unpack this acronyms and and big words like strategy into the air and bring it back to these four core elements. And the second one that I have is that I want to make an extremely practical with tips and ideas that you guys can take on, bring back to your laptops and offices tomorrow and start doing. All right, so I'm not cold, call somebody. So that we make it a little more interactive. This is the third time. You see this definition? Raise your hands. Do you remember what product LED growth is the definition of it. I think please give it rabbit skater now,

that's good. So, if you've heard Freeman models try-before-you-buy, self-serve channels, you-name-it

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