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Your Audiences Are Not Your Customers: Lessons Learned in Closing Your Ideal Customers & Retaining Them

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Valentin Radu
CEO & Founder at Omniconvert
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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Your Audiences Are Not Your Customers: Lessons Learned in Closing Your Ideal Customers & Retaining Them
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About the talk

Data can tell us a lot, but not the whole story. After all, your web analytics only record how your audiences behave, and your audiences are not your customers - nor, for that matter, are all your customers good ones. Some are even toxic, costing far more than they’re worth. In this session by Valentin Radu, founder & CEO of Omniconvert, you’ll go on a data-driven journey to discover your Ideal Customer Profile (ICP), so you can start attracting, converting, and retaining the customers that will actually make a difference in your bottom line - and stop wasting your time on everybody else.

00:05 Introduction

04:11 What if the management is the problem in losing customers?

06:18 The customer behaviour is not the problem

08:26 Being data-driven doesn’t mean you’re bias free

13:04 Omniconvert ideal customer profile

14:17 It’s not smart to treat everyone the same

14:56 Customer data collection

16:09 Revenue churn prevention methodology

16:58 Know your ICP

20:13 Behind any problem is a hidden opportunity

About speaker

Valentin Radu
CEO & Founder at Omniconvert

In the professional life, I've always been a multi-tasker. From insurance rep to data scientist, from radio entertainer to sales trainer, I've always been chasing new ideas, trying to set my enthusiasm on fire. At this moment, I am growing Marketizator.com - a conversion rate optimization platform that aims to be world's easiest integrated solution to improve conversions.

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So, your audience is not your customers and the, during the next I think, 25 minutes, I'm going to give you plenty over the four lessons understanding and closing and everything are ideal customers. So before starting, let me give you a glimpse of her sissy first. So that guy was condemned by the gods to push a huge Rock. The Words, the top of the mountain and once he got there with The Rock, The Rock with lower back again and you would start over and over again. And that was

me and my team three years ago when we started we, when we drive to to tackle Jordan customer, Jordan the revenue chart My name is Valentin. I've made a lot of terrible mistakes and my only murdered is that I haven't stopped. I'm bored, Obama convert with a global company. Which address is the conversion rate, optimization and customer experience optimization. We work with a lot of companies from various birthday, got it from Commerce to software-as-a-service and Legion. And this is our journey from look-alike

customers and this is actually a race. Have you seen this news? They were 8000 Santa's running for a for a good cause our journey from 23% revenue, turn to only 2.7%. Turn in January 2019. Have you ever heard of this guy Ignacio? Semmelweis which one of you have heard of my about this guy? Nobody, that's good. So he's a physician. He is too to work at the general hospital, in Viera in the 1800, the mortality rate among his section was, so he he had a mortality rate of 10%. So that means 1 out of 10 after the intervention of the section. So

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