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The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't

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Amy Sun
Partner at Sequoia Capital
+ 3 speakers
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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The Metrics VCs Invest In: What Uber, Stitchfix, & Eventbrite Know About Investors That You Don't
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About the talk

Track: Keynotes

Tune into this exclusive VC panel to learn everything you ever wanted to know about how to drive the kind of spectacular growth that mints record-breaking IPOs and big-payout acquisitions - straight from the leaders at Uber, Stitchfix, and Eventbrite who’ve worked both on sides of the investor-startup divide. They’ll even clue you into the specific metrics that VCs really care about - why some startups get funding and others get passed over – so you can secure your own series A, B, & C funding without breaking a sweat.

00:06 Introduction

02:51 Relevant marketing trends for 2020

07:00 Balancing exploration, exploitation and measurement

14:26 Impactful experiences and insights

24:50 User acquisition and conversion to Lifetime value transition

27:00 When do you make your first marketing hire?

31:02 What do you look for in a company to make an investment?

34:18 Q&A

About speakers

Amy Sun
Partner at Sequoia Capital
Mike Duboe
Growth Advisor & VC at Greylock
Brian Rothenberg
Partner at defy.vc
Guy Marion
CEO at Brightback

(formerly Head of Growth at Stitch Fix) Mike has created, scaled, and led cross-functional growth teams from Series A through IPO. At Greylock he works with entrepreneurs to deepen their understanding of organizational and operating principles to create and sustain growth. Prior, he was the first growth hire at Stitch Fix where he led the in-house growth team through IPO, overseeing all performance marketing, offline marketing, SEO, mobile growth, and partnerships. Mike also built and led the growth org at Tilt, which was acquired by Airbnb. He has advised early and growth-stage startups through organizations including Y Combinator, SignalFire, and Reforge- both on the marketing and product sides of growth.

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I currently work at Eventbrite as VP of Growth and GM of our self-service business/product. I have spent the last 5+ years helping to scale Eventbrite’s business to several billions of dollars in annual transactions across 180+ countries around the world. Before Eventbrite I was Co-Head of Marketing at TaskRabbit where I helped to 3x our core business volume over my tenure, and co-authored the strategy that led to TaskRabbit’s successful pivot to a more tightly-managed marketplace. I joined TaskRabbit via acquisition of my own company SkillSlate, which I co-founded and ran product & marketing for. I started my career as a Product Manager for Yahoo!’s marketplace businesses where I was an early “growth PM” (before it was an actual title), focused on consumer product, SEO, conversion optimization, traffic acquisition, and any other growth lever we could find.

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I am a revenue-focused SaaS leader with hands-on experience growing ARR from $0M - $150M. Areas of expertise include marketing, product, growth, and sales functions in marketing automation & attribution, CRM, marketing technology, customer service, open source software, and dev tools. I love making Enterprise software accessible to broad horizontal markets, and am an environmentalist interested in tackling global challenges.

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First of all, I'm delighted today to be joined by Brian Amy and Mike and the session is about the metrics that VC's invest in what ruber Stitch fix and Eventbrite know about Investors that you don't and I'm actually not tripping or so. I'm going to enjoy being the one asking the questions today. Not normal the way it goes with three PCS. Amy is an investor of the background and product development and growth focusing on investment in transportation and Logistics consumer technology, AR VR, and creative expression tools, she is now, it's so queer. And was

previously, Uber and Facebook and product. And before that in product marketing, at Microsoft, Mike, here is a growth advisors Avicii at Greylock and was formerly the head of growth at Stitch. Fix he's created scale and led cross-functional Grove teams from series a through to ipone Greylock works at the doors, to deepen, the organizational, understanding, and operating principles to sustain growth. You're the first growth higher it Stitch, fix where he led the in-house team through the IPL and then let

drove it till it which was later acquired by Airbnb. So, Mike great to have you today. And then finally, we have Brian Rothenberg and Bryan is now partner the defy VC. I've been on a panel once with him previously he was form of the VP of growth Eventbrite and he has also been an early-stage found her all the way through to IPO and Beyond most recently, he's Eventbrite for over 6 years where he joined at startups that phase and left at three hundred million in Revenue. Post-ipo, nearly a 3 billion dollar market cap where he served as VP of growth and

ran a hundred billion dollar. Revenue line is GM prior to that he was a founder of a local Services market place called skills late, which was backed

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Amy Sun
Mike Duboe
Brian Rothenberg
Guy Marion