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eCommerce Strategy During COVID-19 Downturn [LIVE]
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About the talk
00:06 Introduction
02:05 What if I am the problem?
04:22 COVID-19 impact in eCommerce
05:46 What is causing the demand in eCommerce?
06:48 2 types of eCommerce companies
09:17 The experience economy
11:40 Standard and Advanced eCommerce customer journeys
12:57 Customer experience optimization strategy
16:29 Psychographic segmentation
20:25 RFM Groups
23:34 Omniconvert Reveal
24:05 Next steps
25:07 Q&A
About speaker
In the professional life, I've always been a multi-tasker. From insurance rep to data scientist, from radio entertainer to sales trainer, I've always been chasing new ideas, trying to set my enthusiasm on fire. At this moment, I am growing Marketizator.com - a conversion rate optimization platform that aims to be world's easiest integrated solution to improve conversions.
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Hey everyone, and welcome back to another session of B2C Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. I'm super excited to introduce and invite our next guest joining us all the way from Bucharest Romania one of my favorite cities in Europe and he's a fellow Eastern European a CEO and co-founder of Omniconvert an expert in e-commerce growth and conversion optimization, and he prepared a very special presentation for us today. How's it going Valentin?
Hi everyone, it's going well. It's evening here, I'm living near a forest. the kids went with the bikes so I feel like you know a vacation even doing this madness outside. It felt like a vacation for me. Okay? I'm jealous. Well, I shouldn't be jealous. I'm very close to the ocean right now. So yeah that the isolation definitely messes up with you. But with your mental state from time to time. I was thinking about going camping the other day. So good that we have this opportunity to reconnect with our community and the learn something
and that's why we here today. So Valentin, why don't you take us away and take it away in the guide us through your presentation. Let's do that. So thanks a lot Vasil and thanks everyone for watching during the next 27 minutes. I will give you some glimpses for eCommerce strategy during covid-19 downtown a few things about myself. I'm a Serial entrepreneur. I'm building Omniconvert which is a growth marketing platform for eCommerce companies in the last 20 years. I've been building businesses and these are my insights regarding they commercial
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