Events Speakers Talks
 
B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
Request Q&A
Request Q&A
Video
Machine Learning-Based Marketing Automation
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Add to favorites
21
I like 0
I dislike 0
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
  • Description
  • Transcript
  • Discussion

About the talk


00:04 Introduction

02:58 Agenda

03:29 Lyft today

08:06 What is Symphony?

09:50 Symphony architecture and components

11:58 Attribution

16:55 Bidders translate budgets into bids for partners

19:16 Results

20:38 How to think about marketing investment

22:31 Key takeaways

About speaker

Ajay Sampat
Engineering Manager, Growth at Lyft
Share
Cackle comments for the website

Buy this talk

Access to the talk “Machine Learning-Based Marketing Automation”
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34

Access to all the recordings of the event

Get access to all videos “B2C Growth and Innovation Virtual Summit”
Available
In cart
7 735 ₽
7 735 ₽
$129
$129
€ 129
€ 129
A$187
A$187
£107
£107
C$171
C$171
Ticket

Subscription “Full access to the library + one upcoming event”

All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)

29 798 ₽
$497
€ 494
A$720
£411
C$657
Subscription

Similar talks

Kevin White
Head of Growth Marketing at Segment
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Beth Murphy
Global Head of Acquisition at Amazon Music
+ 2 speakers
Adam Lovallo
Co-Founder at Grow.co
+ 2 speakers
Katelyn Watson
VP of Marketing at Nurx
+ 2 speakers
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Braulio Medina
Mathematician and Growth Marketer
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34

Buy this video

Video
Access to the talk “Machine Learning-Based Marketing Automation”
Available
In cart
1 499 ₽
1 499 ₽
$25
$25
€ 25
€ 25
A$37
A$37
£21
£21
C$34
C$34