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B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
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Machine Learning-Based Marketing Automation
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  • Description
  • Transcript
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About the talk


00:04 Introduction

02:58 Agenda

03:29 Lyft today

08:06 What is Symphony?

09:50 Symphony architecture and components

11:58 Attribution

16:55 Bidders translate budgets into bids for partners

19:16 Results

20:38 How to think about marketing investment

22:31 Key takeaways

About speaker

Ajay Sampat
Engineering Manager, Growth at Lyft
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