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B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
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Key Marketing Areas Ripe For Innovation During The COVID19 crisis
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  • Description
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About the talk


00:06 Introduction

05:18 Automation

06:05 Automated media buying

06:55 Cross-channel orchestration

09:13 Customer support and service

10:24 Virtual marketing assistant

11:52 Content curation and generation

13:33 Do you want to be the disruptor or the disrupted?

15:48 Key takeaways

17:32 Q&A

About speaker

Lomit Patel
Vice President, Growth at IMVU

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit's first book called Lean AI, which is part of Eric Ries' "The Lean Startup" series and published by O'Reilly. The book provides practical advice on how startups can scale up growth significantly faster when you combine a lean team with the judicious use of artificial intelligence and automation. With this book, companies can learn how to run tens of thousands of simultaneous marketing experiments across all their digital channels with a constant focus on delivering real business value to their organizations -- without the overhead of manual processes or intervention -- to usher in the new age of Autonomous Marketing.

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Alright, welcome everybody to the next session of the B2C Growth and Innovation Summit. I'm Clayton Wood your MC for the session and today we've got a very special guest Lomit Patel. Lomit thank you for joining us today. How are you? I'm doing great. How you doing Clayton? Thank you. You're a very very good to have you. Where are you tuning in from today? I'm tuning in from San Francisco. Okay, I'm down in LA not too far away. And we've had this amazing audience that's been with us

on and off today throughout this conference. I see him coming into the chat. I'd love to know where everybody that this session is from. I see Cameron's from Miami, where's everybody else from if you can see and hear us clearly, give us a thumbs up emoji or a party emoji. Or whatever emoji is your favorite. This is how we just make sure that everybody's in the chat. Now. We're going to go for about 30 minutes here. Lomit is going to be talking about some key marketing areas that are ripe for Innovation

specifically during this COVID-19 crisis. And if you've got questions, there's a section on the website right under our video streams that says ask a question. If you'll ask it there. There's a much higher chance that you'll get it answered as opposed to asking it in the chat stream the chat can go really fast here but Lomit when when you're done, we'll have some Q&A and you don't need to read the questions a host will come back on and ask you some of these questions so

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