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B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
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Marketing Personalization That Converts, And Isn't Creepy
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  • Description
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About the talk


00:06 Introduction

01:56 Personalization in B2C

03:11 Personalization in B2B

04:02 Personalization is complex!

05:29 Realtime updates

06:48 Integrate in the 21st century

09:05 Data enrichment

13:26 An experiment

15:14 An integrated stack data pipeline

16:47 Personalization get’s creepy

18:42 Personalized segmentation

22:10 Progressive profiling

24:52 Personalized education

28:02 Summary

About speaker

Dan McGaw
CEO and Founder at Effin Amazing

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.

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All right, we all live welcome back everyone if you enjoying the Summit so far say hello in the chat. Send us your best emoji. Let us know where you joining us from and it's been a long day. So Dan and I were going to do a quick stretch right now together. So if you want to follow along and do that in the meantime, I'm going to going to introduce my friend Dan McGaw, who is a CEO at effinamazing is also martech specialist. He runs an agency and he also writes some very amazing books and one of them he will

highlight in his presentation today. He will be talkinh about personalization without further adieu down. Please take it away. Thanks so much to me today. So today we are going to be talking about personalization without being creepy, but it would help you understand why I'm the guy that listen to when it comes down to this. Started in marketing technology back in 1998. So before there was even the concept of spam. I've been sending spam. So definitely have a long history experienced. A lot of people recognize me from when I was a head of marketing metrics.

So I ran that analytics consulting firm as well and did a lot of cool stuff and here at effin amazing. We have some of the best and brightest brand basically get the marketing technology analytics and business intelligence all set up, but let's get back with you came here for the first we're going to talk a lot about how you can do personalization without being creepy. But if you really want to see the message to how this work go get a copy of my book for

free. All you have to do is go to effin.io/creepywebinar with the give me another chance to see this later and you'll be able to get a free copy of my book so definitely go check it out. It will help you build out your marketing technology stack so you can creepy-ass marketing as well. Go back to the show, right personalization being creepy see of course to 75% of consumers are more likely to buy from a retailer

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