B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
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How to Harness SEO for Growth in Uncertain Times
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  • Description
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About speakers

Hailey Friedman
Head of Marketing at Improvado
Mark Spera
Head of Growth Marketing at Minted
Clayton Wood
CEO at Clayton Wood

About the talk


00:06 Introduction

04:47 Credentials

07:58 Facebook CPCs are on the rise

10:06 Google Ads

11:07 SEO, Affiliate, & Nascent Networks

12:17 What works consistently in SEO?

13:16 Keyword research - Ultra long tail

18:30 Keyword research - Vs

19:30 Keyword research - Local

20:30 Backlinks - PR, Guest Posting

24:22 Great content

27:15 Key takeaways

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And we're live. Okay. Okay. We are running a couple of minutes late, but I assure you that it will be worth the wait. We've got two special guests here today Hailey Friedman and Mark Spera. They're going to talk to us a little bit about growth about a tool that they have they're going to speak a little bit about SEO. They're joining us from growth marketing pro.com. If you don't know these guys stick around they've got a lot of great insight and we're going to have 30 minutes here of packed full of information. We

will do some interaction with the audience and shortly we're going to have them share their screen and and tell us a little bit about growth and Innovation how to harness SEO during these uncertain times get started. I'd love to get a thumbs-up or an emoji or a Smiley face if you've joined us from the previous session say hello. Tell us where you're from where you guys joining us from today Mark Hailey San Francisco San Francisco in Russian Hill beautiful sunny day

From the bedroom. That's the same place that everybody is. In their respective bedroom that is. Rick gave us a pizza Bogdan's from London. We've got Brazil in the house Argentina China Dublin. What a phenomenal time to do a virtual event right. I'm going to turn it over to you and I want to remind you that growth pro is a partner for the B2C Growth Summit today, and we're very happy to have Mark and Hailey. Thanks for having us. So we're over here in San Francisco.

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Access to the talk “How to Harness SEO for Growth in Uncertain Times”
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Hailey Friedman
Mark Spera
Clayton Wood