Events Speakers Talks
 
B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
Request Q&A
Request Q&A
Video
Key Principles of Data Science For Growth
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Add to favorites
25
I like 0
I dislike 1
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
  • Description
  • Transcript
  • Discussion

About the talk


00:01 Introduction

01:22 Hierarchy of needs

03:40 Direct marketing machine example

05:08 Supervised classification problem

08:30 Evaluating the model

10:20 Classification algorithms

12:20 What can we predict?

15:08 Churn prediction

17:24 Types of machine learning

18:09 Defining the north star metric

20:47 Finding the north star metric

23:10 Key growth metric candidates

26:01 Sales forecasting through regression

29:33 Multiple regression

31:35 Clustering

35:29 Association rule mining

38:45 Which model to use?

41:37 Tools to use

About speaker

Braulio Medina
Mathematician and Growth Marketer
Share

Hello and welcome to my session for the B2C Growth and Innovation Virtual Summit. My name is Braulio Medina I'm a mathematician and I've made my career in the marketing in the startup world. And today I'm going to share with you the key principles of data science for growth marketing more specifically what you're going to learn here. Data mining and machine learning in a nutshell 7 practical examples of applications of data science to marketing and tons of tips and resources. And before we begin you probably know that data is everywhere data science is everywhere over

80% of the content watched on Netflix is recommendation content. So things that you see while browsing Netflix to see the recommendations going on and that's based on machine learning and data science the price suggestions that the whole side get on Airbnb it even the gas side gets its also based on machine learning the price you pay for Uber ride and even copywriting it's everywhere and you can also apply to your business even if it's small or medium-sized. So data science is an intersection of statistics data analysis

and machine learning and it's important to understand the hierarchy of needs because there's a dilemma data scientist spend around 80% of their time collecting cleaning finding reorganizing data and that's something that we don't want to happen very common for me to get clients that have very big gaps of data or data is just not organized it's very hard to build a project when the things are not organized so the first step is you should track everything that you can using Google Analytics Amplitude Heap

Mixpanel and in many other tools that you can find out there and even if it's offline business you should track everything you should try to track

Full transcript of the talk will be available after the purchase
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Cackle comments for the website

Buy this talk

Access to the talk “Key Principles of Data Science For Growth”
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35

Access to all the recordings of the event

Get access to all videos “B2C Growth and Innovation Virtual Summit”
Available
In cart
9 242 ₽
9 242 ₽
$129
$129
€ 115
€ 115
A$178
A$178
Ticket

Subscription “Full access to the library + one upcoming event”

All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)

35 605 ₽
$497
€ 442
A$683
Subscription

Similar talks

Ajay Sampat
Engineering Manager, Growth at Lyft
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Lomit Patel
Vice President, Growth at IMVU
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Kevin White
Head of Growth Marketing at Segment
Available
In cart
1 806 ₽
1 806 ₽
$25
$25
€ 23
€ 23
A$35
A$35
Available
In cart
1 806 ₽
1 806 ₽
$25
$25
€ 23
€ 23
A$35
A$35

Buy this video

Video
Access to the talk “Key Principles of Data Science For Growth”
Available
In cart
1 791 ₽
1 791 ₽
$25
$25
€ 23
€ 23
A$35
A$35