B2C Growth and Innovation Virtual Summit
April 30, 2020, Online, USA
B2C Growth and Innovation Virtual Summit
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Building the Ultimate Tech Stack for Growth
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  • Description
  • Transcript
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About speaker

Kevin White
Head of Growth Marketing at Segment

About the talk


00:06 Introduction

01:42 More about Segment

03:35 Questions you probably have

04:18 Instead, ask these 2 questions

05:08 Tech stack maturity model

06:05 The one tool you must have

08:02 Data collection

10:13 Tools for analytics

13:04 Looking at engagement

14:19 Tools for engagement

18:45 Tools for traffic/acquisition

23:18 Tools for retention

25:38 Trends in how stacks evolve over time

29:15 Summary

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Okay, we are live welcome back everyone to the B2C Virtual Growth Marketing Summit brought to you by Growth Marketing Conference and partners speaking of Partners. We have our Diamond partner Segment here, and I'm very excited to welcome Kevin White who is head of growth at Segment and he leads growth in various high growth startups previously. And the now he's at Segment for those of you who don't know is a customer data platform. They work with the smaller high growth startups to all the way to larger enterprise today. He will be sharing everything. He

knows about building the ultimate stack for growth. How are you Kevin? I'm great. Yeah. I'm so excited to be here and giving this talk and thanks for the introduction right. I guess. I'm just I'm seeing everyone joining from like all over the world and it's like great great to see if you if you plug in your stuff. I'm definitely looking at the chat come through. So keep up the engagement like let's keep this in a dialogue am I going to start show me to get into it? Yeah, I hear you loud and clear. So we'll go ahead and focus on your presentation and take it away. Okay. So

yeah, I'm Kevin. I lead the growth marketing team at Segment and I was I was tracking the timeline of this talk and it's really tight on time. So I'll be around for questions if we go over but but yeah, just just know that going into it. They feel free to plug in questions and I'll answer all of the follow up through email let's just jump right into right now. So normally I wouldn't start a talk and talking too much about myself or the company I work for but I think in this case it kind of makes sense to build a little bit of credibility.

So as you know, and we are a customer data platform and what that means that we helped products marketing engineering analyst teams get customer data from where is generated like a website. Google app web apps even like in store purchases like get that customer data

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