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About the talk
Overview Learn how to build an audience to launch and promote your product.
This session provides in-depth overview on building community and growing relationships.
You will walk away with a solid understanding of the community & event marketing growth framework, plus some specific tactics to apply right away. Grounded in examples from real companies, you’ll learn how to attract your first hundred community members and how to then scale growth to drive thousands more.
Key Takeaways Attendees will learn:
Evolution of growth & category creation in Silicon Valley How to build and grow community and events How to build relationships with industry leaders
00:01 Introduction
05:25 Life begins at the end of your comfort zone
06:26 Agenda
07:04 A little bit about our community
09:25 Category vs Trend
12:28 Evolution of Growth as a category
14:20 The circle of innovation, definition, and adoption
15:29 Think “category” not just “trend” Q&A
30:40 How to start an event
33:18 Create an unforgettable experience
34:39 Event creation pyramid
36:53 Follow-up & get feedback
38:53 Community building through events
44:52 Other ideas of growing a community
46:30 Q&A
About speakers
Included in subscription
Hello everyone. Welcome to another edition of the Growth Marketing Webinar series brought to you by Business to Community and Growth Marketing Conference. And today we are going to have a little bit of a different presentation for you. I'm very excited for today's webinar. It's going to be a little bit more interactive than usual. And a little bit about me. I'm Derric Haynie Chief Ecommerce Technologist at eCommerce.io and your host for today. Real quick just to let you know the recording this presentation will be available within 48 hours
and we'll be sending out an email to give you access afterwards. So hang tight on that anytime ask them in chat. This will be a lot more interactive than usual to the party said we'll be asking and answering questions as we go have a couple at least one more poll for you here today. Now, if you'll learn something today and you will certainly be learning something don't hesitate to take a screengrab or something like that and share it on Twitter use hashtags and you can @growthtactics at the fuel Azeroth and me. I'm at 6 Peppers will share all
that with you and chat in just a second. We have an amazing session lined up for you right now. It is my pleasure to introduce to you a friend of mine for a long time this CEO of Growth Marketing Conference - Vasyl Azarov, Vasyl has done events for five-six years to feel how long has it been. It's been longer than that. It's been at least 11 years. Yep, you got it. And if you guys haven't heard a Growth Marketing Conference, I highly recommend you check it out growthmarketingconf.com. They
actually are the partner with Business to Community who is helping put on this webinar today. So Vasyl has been doing events for so long. He's going to share all of his secrets and how to bring
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Subscription “Full access to the library + one upcoming event”
All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)