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A Proven Framework to Turn Users into Customers
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About the talk
Overview User onboarding is at the crux of turning users into customers and yet most people can only guess how to improve the product experience.
In this workshop, you will learn the “Bowling Alley” framework which will show you how to create a powerful onboarding experience that turns users into happy, paying customers. Whether you’re just starting out or have a well-established business, this framework will help you move the needle on your business and grow that MRR.
00:01 Introduction
02:40 Who’s Wes Bush?
04:20 What is product-led growth?
06:25 Time-to-value
10:26 Straight-line onboarding
18:17 Product bumper
23:20 Conversational bumper
26:30 Just-in-time vs just-in-case
27:26 Signal #1 - Signup
29:10 Signal #2 - Quick win
30:11 Signal #3 - Desired outcome
31:48 Quick rundown of the bowling alley framework
32:45 To wrap up
33:58 Reviewing companies
42:49 Q&A
About speakers
Included in subscription
Hello everyone and welcome to another edition of Growth Marketing Webinar series brought to you by Growth Marketing Conference and partners. I'm Vasyl founder of the Growth Marketing Conference we produce marketing In-person or virtual events and our vision is to become the most valuable community for modern marketers. Right now we are entering challenging times for all of us marketers, product manager and we need to be determined to talk turn these challenges into opportunities and I'm very excited for today's webinar in our approval a proven framework to turn
into customers will do it slightly differently today after that presentation will do and a live onboarding process review. So think of it as a mini Workshop that you get as a value app, in addition to that. If you'd like to know if you have any questions for our presenters today, you can add them to the chat box located to the left corner of your screen. I know a lot of you will be watching it on demand. The recording will be also available within 48 hours. But those of you who are joining live, make sure you stay until the very end and I wanted to introduce
Utkarsh one of our partners at VWO. Utkarsh works at the intersection of the sales marketing and product team. He's in his team's are instrumental in driving growth initiatives and you hosting today's virtual workshop. Utkarsh, please take it away. Thanks a lot Vasyl. Hello, everybody. My name is Utkarsh Rai, and I lead the customer marketing channel for VWO and take care of onboarding. I take care of the retention problem for my business Just to talk about VWO, we are an experience optimization platform with health businesses to easily
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