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A Proven Framework to Turn Users into Customers

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Utkarsh Rai
Product Marketer at VWO
+ 1 speaker
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Growth Webinars
January 1, 2020, Online, USA
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About the talk

Overview User onboarding is at the crux of turning users into customers and yet most people can only guess how to improve the product experience.

In this workshop, you will learn the “Bowling Alley” framework which will show you how to create a powerful onboarding experience that turns users into happy, paying customers. Whether you’re just starting out or have a well-established business, this framework will help you move the needle on your business and grow that MRR.

00:01 Introduction

02:40 Who’s Wes Bush?

04:20 What is product-led growth?

06:25 Time-to-value

10:26 Straight-line onboarding

18:17 Product bumper

23:20 Conversational bumper

26:30 Just-in-time vs just-in-case

27:26 Signal #1 - Signup

29:10 Signal #2 - Quick win

30:11 Signal #3 - Desired outcome

31:48 Quick rundown of the bowling alley framework

32:45 To wrap up

33:58 Reviewing companies

42:49 Q&A

About speakers

Utkarsh Rai
Product Marketer at VWO
Vasil Azarov
Founder & CEO at Growth Marketing Conference
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Hello everyone and welcome to another edition of Growth Marketing Webinar series brought to you by Growth Marketing Conference and partners. I'm Vasyl founder of the Growth Marketing Conference we produce marketing In-person or virtual events and our vision is to become the most valuable community for modern marketers. Right now we are entering challenging times for all of us marketers, product manager and we need to be determined to talk turn these challenges into opportunities and I'm very excited for today's webinar in our approval a proven framework to turn

into customers will do it slightly differently today after that presentation will do and a live onboarding process review. So think of it as a mini Workshop that you get as a value app, in addition to that. If you'd like to know if you have any questions for our presenters today, you can add them to the chat box located to the left corner of your screen. I know a lot of you will be watching it on demand. The recording will be also available within 48 hours. But those of you who are joining live, make sure you stay until the very end and I wanted to introduce

Utkarsh one of our partners at VWO. Utkarsh works at the intersection of the sales marketing and product team. He's in his team's are instrumental in driving growth initiatives and you hosting today's virtual workshop. Utkarsh, please take it away. Thanks a lot Vasyl. Hello, everybody. My name is Utkarsh Rai, and I lead the customer marketing channel for VWO and take care of onboarding. I take care of the retention problem for my business Just to talk about VWO, we are an experience optimization platform with health businesses to easily

discovered inside that ideas and improve engagement across the entire customer journey. So we help you understand more about your website and

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Utkarsh Rai
Vasil Azarov