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Maintaining Your Marketing Momentum in Uncertain Times and Why Deterministic Attribution is Key
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About the talk
Overview There’s a new reality upon us – one that looks very different than yesterday and is full of uncertainty for tomorrow. In this new world, marketers are looking for ways to safeguard planning, strategies, and goals. Now more than ever, it’s important to maximize marketing dollars and consumer engagement. Join us for our latest webinar to discover how deterministic attribution can help marketers do just that.
Key Takeaways You’ll learn:
The importance of “leaning in” during widespread uncertainty. What it takes to maintain advertising performance in the midst of budget slashing. Why deterministic attribution is the most efficient way to maximize advertising results using minimal spend.
00:03 Introduction
03:11 More about Pavan Korada
04:07 What we will cover today
05:02 Uncertain times
07:50 What are the traditional attribution approaches in the market?
09:24 Industry standard measures are flawed
12:46 Attribution methods
14:32 The deterministic attribution difference
15:23 Deterministic sales lift framework
18:38 Identity Graph
19:54 Identity Graph starts with Zeta’s data cloud
24:22 Steps to determine the right media mix
28:50 Case study: ridesharing advertiser
30:33 Case study: life insurer
34:36 Q&A
About speakers
Included in subscription
Hello everyone and welcome to another edition of Growth Marketing Webinar series brought to you by Growth Marketing Conference & Partners I'm Vasyl the founder of Growth Marketing Conference. We produce marketing in-person and virtual events We are now entering challenging times for all of us marketers and we need to be determined to turn these challenges into opportunities. And today we'll be discussing just that. We have invited our partners at Zeta Global to join us today to share.
Why deterministic attribution is the most efficient way to maximize advertising results using minimal spend and why it's important to allocate your spend properly. So definitely stay until the very end of the webinar will have an interactive Q&A. So if you have any questions, you can give them via chat. Feel free to share their webinar via social media and that we will be sending the recording for this webinar as well. So a quick shout-out to our partners Zeta Global is a data power
that has the industries 3rd largest data set of over 2.4 billion of identities with results-driven artificial intelligence general customer intent personalized experiences and drive customer acquisition retention and growth and I'm very excited to invite our presenter today to join us Pavan Korada who is SVP of Global Data Science at Zeta Global. Pavan is data science leader who leverages multi-industry expertise to deliver data Treatment Solutions for a variety of problems and
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