Events Speakers Talks
 
Duration 49:58
16+
Play
Video

Maintaining Your Marketing Momentum in Uncertain Times and Why Deterministic Attribution is Key

The audio is available only after a purchase
To tickets
Pavan Korada
Senior VP | Data Science & Analytics at Zeta Global
+ 1 speaker
  • Video
  • Audio
  • Table of contents
  • Video
  • Audio
Growth Webinars
January 1, 2020, Online, USA
Growth Webinars
Request Q&A
Growth Webinars
From the conference
Growth Webinars
Request Q&A
Video
Maintaining Your Marketing Momentum in Uncertain Times and Why Deterministic Attribution is Key
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Add to favorites
11
I like 0
I dislike 0
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
  • Description
  • Transcript
  • Discussion

About the talk

Overview There’s a new reality upon us – one that looks very different than yesterday and is full of uncertainty for tomorrow. In this new world, marketers are looking for ways to safeguard planning, strategies, and goals. Now more than ever, it’s important to maximize marketing dollars and consumer engagement. Join us for our latest webinar to discover how deterministic attribution can help marketers do just that.

Key Takeaways You’ll learn:

The importance of “leaning in” during widespread uncertainty. What it takes to maintain advertising performance in the midst of budget slashing. Why deterministic attribution is the most efficient way to maximize advertising results using minimal spend.

00:03 Introduction

03:11 More about Pavan Korada

04:07 What we will cover today

05:02 Uncertain times

07:50 What are the traditional attribution approaches in the market?

09:24 Industry standard measures are flawed

12:46 Attribution methods

14:32 The deterministic attribution difference

15:23 Deterministic sales lift framework

18:38 Identity Graph

19:54 Identity Graph starts with Zeta’s data cloud

24:22 Steps to determine the right media mix

28:50 Case study: ridesharing advertiser

30:33 Case study: life insurer

34:36 Q&A

About speakers

Pavan Korada
Senior VP | Data Science & Analytics at Zeta Global
Vasil Azarov
Founder & CEO at Growth Marketing Conference
Share

Hello everyone and welcome to another edition of Growth Marketing  Webinar series brought to you by Growth Marketing Conference & Partners I'm Vasyl the founder of Growth Marketing Conference. We produce marketing in-person and virtual events We are now entering challenging times for all of us marketers and we need to be determined to turn these challenges into opportunities. And today we'll be discussing just that. We have invited our partners at Zeta Global to join us today to share.

Why deterministic attribution is the most efficient way to maximize advertising results using minimal spend and why it's important to allocate your spend properly. So definitely stay until the very end of the webinar will have an interactive Q&A. So if you have any questions, you can give them via chat. Feel free to share their webinar via social media and that we will be sending the recording for this webinar as well. So a quick shout-out to our partners Zeta Global is a data power

that has the industries 3rd largest data set of over 2.4 billion of identities with results-driven artificial intelligence general customer intent personalized experiences and drive customer acquisition retention and growth and I'm very excited to invite our presenter today to join us Pavan Korada who is SVP of Global Data Science at Zeta Global. Pavan is data science leader who  leverages multi-industry expertise to deliver data Treatment Solutions for a variety of problems and

Full transcript of the talk will be available after the purchase
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Cackle comments for the website

Buy this talk

Access to the talk “Maintaining Your Marketing Momentum in Uncertain Times and Why Deterministic Attribution is Key”
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37

Access to all the webinar recordings

Get access to all videos “Growth Webinars”
Available
In cart
10 044 ₽
10 044 ₽
$129
$129
€ 119
€ 119
A$187
A$187
Ticket

Subscription “Full access to the library + one upcoming event”

All-Access Pass Includes:
- All sessions from August 12 to August 13, 2020
- 1 Year On-Demand Access
- Presentation Decks and Audio Recordings
Bonus Content (Previous & Current Growth Marketing Video Tutorials)

38 694 ₽
$497
€ 456
A$720
Subscription

Similar talks

Kevin Ho
VP Marketing at Wishpond
+ 1 speaker
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
+ 1 speaker
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Vasil Azarov
Founder & CEO at Growth Marketing Conference
+ 1 speaker
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
+ 1 speaker
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Ian Faison
CEO at Caspian Studios
+ 1 speaker
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
+ 1 speaker
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37

Buy this video

Video
Access to the talk “Maintaining Your Marketing Momentum in Uncertain Times and Why Deterministic Attribution is Key”
Available
In cart
1 947 ₽
1 947 ₽
$25
$25
€ 23
€ 23
A$37
A$37
Pavan Korada
Vasil Azarov