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Why Podcasting is the Ultimate ABM Strategy

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Ian Faison
CEO at Caspian Studios
+ 1 speaker
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Growth Webinars
January 1, 2020, Online, USA
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About the talk

Overview ABM has taken the world by storm, helping brands to identify and target the most important key accounts that will lead to success and growth. But there is still one area that existing ABM solutions have failed to solve: Engagement. Identifying the right accounts does no good if they can’t actually be reached and engaged. However, many brands have found success engagement through an unlikely source: Podcasting.

In this webinar, Ian Faison, CCO of Mission.org, a leading provider in the custom podcast space, shares how top brands have been using podcasting to fully unlock their ABM strategies, and how others can do the same.

Key Takeaways How podcasting drives personal engagement Best practices for building a podcast strategy that actually works Comparing the strengths and weaknesses of building a custom podcast vs. sponsoring an existing property

00:06 Introduction

02:45 About Mission

03:39 About Ian Faison

04:28 ABM’s missing link: engagement

06:07 The solution: podcasting

06:55 Why is podcasting so effective?

08:37 Benefits of custom podcasts

11:00 Possible ABM solutions

12:05 Buy vs Build a podcast

14:20 Podcast styles

16:10 Podcast case studies

48:20 Results of custom podcast sponsorships

51:09 Q&A

About speakers

Ian Faison
CEO at Caspian Studios
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech

I'm the Chief Content Officer and co-founder of Mission.org, a media company, where I help enterprise marketing leaders connect with customers through our custom channels. We only work with mission-driven companies. We won 'Best of 2018' from Apple for The Story and Mission Daily! Executive Producer of Mission Daily, The Story, The Journey, Future of Cities, IT Visionaries, Education Trends, and Marketing Trends. Oakland native, former Army Captain, West Point graduate and co-founder VETCON, the largest conference for military veteran startups in Silicon Valley. I am humbled to have been part of some amazing, award-winning teams. Let me know if I can help!

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Hello everyone. Welcome to another edition of the Growth Marketing Webinar series brought to you by Busines to Community and Growth Marketing Conference I'm very excited for today's webinar technologist. I'm Derric Haynie Chief Ecommerce Technologist and your host for today The recording will be available within 48 hours to give you access afterwards on that quick. If you have any questions at all during this presentation ask them in the chat we will be asking and answering questions at the end. So be sure to stick around until the end to

make sure you get your questions answered if you learn something today and you will certainly be learning something don't hesitate to take a screen grab or something like that and share it on Twitter Hazen and me. I'm at 6 peppers with you in just a second in chat. We have an amazing session right now. It is my pleasure to introduce Ian Faison and Ben Wilson. Ian is Chief content officer. And Ben is the executive producer at Mission.Org. Ian is also an executive producer

of The Story The Journey. I see Visionaries education Trends and Market Insurance his show won numerous awards Festa 2018 designation an Oakland native being is also a former Army Captain West Point graduate and co-founder of largest conference the military veteran startups in Silicon Valley guys. I will let you take it away from here and I'll sit quietly in the background and help everyone answer the questions. All right. That's an awesome introduction. Thanks,

man, And thanks for everyone. So taking some Precious Moments out of there free Thanksgiving Day, you know, the number one

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Ian Faison
Derric Haynie