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3 Foolproof Ways to Grow a Massive Email List

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Kevin Ho
VP Marketing at Wishpond
+ 1 speaker
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Growth Webinars
January 1, 2020, Online, USA
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About the talk

Overview Did you know that 81% of SMB’s still rely on email as their #1 customer acquisition channel?

Did you also know that the number of active email accounts is set to grow from 3.7 billion to 4.3 billion by 2020?

If you’re looking to leverage email marketing for revenue growth, this is one webinar you won’t want to miss. Wishpond has helped over 200,000+ businesses grow their email lists, and in this presentation, VP of Marketing Kevin Ho will show you the exact strategies top companies are using to generate leads, incentivize subscribers, and drive sales using email marketing.

Key Takeaways Learn actionable tactics on how to generate leads using Facebook and Instagram ads, social media contests, and using educational content. Also get tips on how to optimize your website for conversion using hello bars, popups, and forms, and get the latest scoop on advanced conversion techniques from the pros.

00:03 Introduction

01:57 More about Wishpond

02:47 What we will cover

03:20 Benefits of email marketing

05:03 How do you get more email subscribers?

05:51 Why giveaways work

15:00 Giveaway ideas

16:40 What is a content upgrade?

17:18 Why content upgrades work

18:35 Examples of content upgrades

19:50 How to use content upgrades

20:44 Limited time offers

21:13 Typical coupon offers

22:17 Problems with these offers

23:02 A successful limited time offer

25:00 Recap

26:07 Next steps

27:10 Q&A

About speakers

Kevin Ho
VP Marketing at Wishpond
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
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Hello everyone. Welcome to another edition of the Growth Marketing Webinar series brought to you by Business to Community and V And today we have a special sponsor with I'm very excited for today's webinar. I'm Derric Haynie Chief Ecommerce Technologist at Ecommerce.io. And your host for today will be available within an email to give you access to hang tight on that please. If you have any questions today will be asking and answering questions at the end to be sure to stick around until the end to get your questions answered if you

learn something today and you will certainly be learning something to take a screen grab or something like that and share it on Twitter hashtag. You I'm at 6 peppers and I'll share all that with you in a second. We've got an amazing talk lined up here right now. It is my pleasure to introduce to you, Kevin Ho. Kevin Ho is a digital marketing expert and VP of marketing at Wishpond in all-in-one lead generation and email marketing platform that makes it easy for companies to build their audience and grow their revenue

online. Kevin is a contributor to Publications like social media today Google startup grind and convince & convert 3 full proof ways to grow a massive email list. I think everybody always wants us to grow their email list Kevin. I'm excited for your presentation to take it away. Thank you, Derric. Okay, guys welcome. Thanks for joining. Welcome to the webinar as Derric mentioned. My name is Kevin. I'm the VP of marketing here at Wishpond feel free to tweet and to interact with us throughout the station today. And then also feel free to follow which one in Twitter out which

one we have a lot of good marketing content in particular email list loses a lot of goodies on their wall. If you're not super familiar with Wishpond, Wishpond we do as you make it easy for companies to grow their email list and turn that listen to sales today's presentation to be focused really on

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Kevin Ho
Derric Haynie